Director, Content Marketing (REMOTE) - job 5 of 13

You have a passion for content. You have deep customer empathy. You love making all the touchpoints in a content journey work together. You are highly collaborative and motivate those around you to work with urgency and proactiveness. Veeam is looking for an experienced Content Marketing leader to build a comprehensive content strategy, consistent framework, and execution plan to ensure Veeam speaks to customers and prospects across a journey from awareness to conversion and advocacy. You will partner with product marketing, campaign management, brand awareness, community marketing, and cross-functional teams to ensure we are crafting the right content in the right formats across all stages of the journey across channels.

Responsibilities

• Build a content strategy and framework that effectively supports all phases of the customer journey from awareness to conversion and advocacy across Veeam’s Go-to-Market motions.
• Partner with product marketing, campaign management, and cross-functional teams to evaluate content needs and recommend the right formats across the journey.
• Manage and strengthen the content marketing tone and style guidelines to maintain a distinctive voice that speaks specifically to the buying persona for each campaign.
• Support an SEO-first discipline in all content creation and editing to ensure maximum discoverability for digital content.
• Manage the content lifecycle ensuring content is fresh, updated, and delivers a consistent message across all brand, media, and marketing channels.
• Evaluate and recommend the best technologies and tools to manage the content across its lifecycle.
• Project manage the content budget, internal resources, and agencies to produce the content deliverables.
• Analyze content data and performance to proactively drive content optimization and effectively communicate the impact to key stakeholders.

Qualifications

• 10+ years experience in content marketing at an enterprise technology company.
• Proven track record of developing successful content strategies that drive pipeline and closed deals for the business.
• Strong leadership skills with the ability to collaborate across functions – marketing, product strategy, and executive stakeholders.
• Passion and strong understanding of the IT customer personas and the market landscape.
• Analytical skills to help make data-informed decisions on content recommendations.
• Knowledge of the best practices and technologies to help manage content across its lifecycle.
• Strong executive presence and clear presentation skills to effectively communicate content plans across the organization.
• Strong collaborator who takes direction well and is a team-player
• Track record of coaching and growing a diverse team.