Director, Digital Marketing (Medicare Advantage)

Clover is reinventing health insurance by working to keep people healthier.

Our marketing team is a group of strategic problem-solvers working to drive growth and deepen engagement among our members. Come join us in our mission to expand Clover's footprint to new markets so we can better serve senior communities and fix healthcare for those who need it most.

As a Director, Digital Marketing focused on growing our membership, you will be responsible for planning and executing. You will be responsible for our expansion efforts across digital channels and will manage the marketing funnel from end-to-end. The ideal person for this role can move easily from thinking about campaign management optimization and performance metrics to content marketing partnerships and strategy.

As a Director, Digital Marketing, you will:

• Oversees and manages all inputs for the Medicare Advantage marketing strategic plan, financial management, campaign planning, vendor evaluation, and plan execution performance measurement (e.g. campaign tracking, analysis, and reporting to budgeted financial results) for the Medicare Advantage segment
• Drive Clover's year-round growth engine by coordinating the development of go-to-market strategies, production calendars and key project deliverables.
• Lead operations for marketing campaigns across digital and email channels, with support from the Growth Marketing Associate.
• Develop key materials to drive member acquisition, mapping channels and content to each stage of the member acquisition funnel.
• Serve as day-to-day lead for Clover agency partner relationships, managing materials flow and proactively moving projects forward.
• Own development of Clover's 'Test & Learn' Growth program in partnership with key internal stakeholders in UXR, Data Science and Operations.
• In partnership with the sales teams, develop sales enablement materials to drive an increase in qualified leads and enrollments.
• Enhance Clover's data-driven approach to marketing and closely manage conversion rates, including CPL and CPA.
• Partner with Clover Data Science, Engineering, Product, UXR teams and agency partners on data management, analysis and reporting across channels and campaigns.

You will love this job if:

• You are ambitious, entrepreneurial and excited by the opportunity to own and lead projects while collaborating with cross-functional team members.
• You are eager to leverage your strategic and analytical abilities to look beyond the numbers and determine how eligible members and current members are interacting with our marketing materials and campaigns.
• You are mission-driven and focused. Marketing in healthcare requires patience. You are intrinsically motivated and want to do the right thing by our members and partners.
• You want to make a difference. You thrive when you are driving initiatives forward at a fast pace and welcome challenges that have great impact.
• You are excited to grow your direct marketing and healthcare knowledge base and take on a key subject matter expert role within our team.
• You are self-motivated and able to work in a fast-paced startup environment.
• You are excited by how technology can not only change the healthcare landscape, but also how it can immensely improve the health, happiness, and quality of life of our members.

You should get in touch if:

• You have a minimum of 5-8 years of direct-to-consumer marketing experience, preferably in healthcare space
• Two plus years' experience working with Healthcare Providers
• Two plus years of Medicare Advantage program experience
• Two years' experience of Financial Management
• You have experience developing direct marketing campaigns and you are familiar with concepts like CPL, CPA, and CPC.
• Proven ability for creativity and flexibility in marketing strategy and implementation
• You have a love for numbers and a strong foundation in data analytics in both online and offline marketing channels.
• You have experience running A/B tests and performing audience segmentation.
• You are experienced in managing agencies, including digital, print and mail vendors.
• You possess strong data analysis skills and are proficient with Google Spreadsheets and other reporting software.
• Direct response copywriting experience and landing page optimization is a plus

#LI-Remote

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are an E-Verify company.

About Clover: We are reinventing health insurance by combining the power of data with human empathy to keep our members healthier. We believe the healthcare system is broken, so we've created custom software and analytics to empower our clinical staff to intervene and provide personalized care to the people who need it most.

We always put our members first, and our success as a team is measured by the quality of life of the people we serve. Those who work at Clover are passionate and mission-driven individuals with diverse areas of expertise, working together to solve the most complicated problem in the world: healthcare.

From Clover's inception, Diversity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employee's points of view are key to our success, and inclusion is everyone's responsibility.