Director of Demand Generation - job 1 of 2

About BentoBox & Our Mission 

The BentoBox Marketing and Commerce Platform delivers a seamless guest experience dedicated to accelerating growth and helping restaurants thrive. BentoBox empowers modern restaurants to build their online presence, diversify revenue, engage with diners, and increase operational efficiency. To do so, the platform includes products such as websites, ordering (online ordering, pre-order & catering, gift cards, merchandise, tickets), events management, and marketing tools. 

Over 8,000 restaurant concepts worldwide rely on BentoBox as their digital front door. BentoBox is trusted and loved by hospitality groups such as José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group and independent restaurants including Emmy Squared, Suerte, and The Meatball Shop. In November 2021, Fiserv, a leading global provider of payments and financial services technology that enables 200,000 restaurants to deliver differentiating experiences, acquired BentoBox. The acquisition will allow BentoBox to support more restaurants than ever before.

About the Role:

BentoBox is seeking a Director of Demand Generation to join our rapidly growing team and own the strategy and execution of our B2B demand generation programs. In this highly collaborative role, you will lead a team of segment owners (SMB, Mid-Market, Lifecycle, and Partnerships) and need to work closely with Sales, Product Marketing, Brand, Content, and Channel owners to ensure we achieve our MQL and opportunity creation targets across our various B2B segments. You will build out and implement campaign strategies that drive growth.

The ideal candidate can think big while also diving deep into details to make decisions. They will be highly analytical, with an eye always on creating the best-integrated campaigns as we grow our business.

What You’ll Do:

• Lead the demand generation function to drive predictable, scalable, and repeatable pipeline and revenue through integrated campaigns that span content, events, paid advertising, email marketing, sponsorships, and more.
• Translate marketing objectives into clear demand generation strategies, programs, and campaigns that align with company goals.
• Own communication of marketing impact, while building a clear understanding of demand gen goals, success metrics, and impact across the organization.
• Own the demand funnel in concert with Sales for an integrated approach that maximizes revenue contribution.
• Partner and collaborate with the Marketing team to ensure consistent messaging across demand generation campaigns.
• Develop strong relationships with sales leaders and individual account executives to approach challenges collaboratively and align activities to sales team goals.

Experience We’re Looking For:

• 8+ years experience in B2B marketing and demand generation, with at least 2 years leading teams
• Proven demand gen leader and strategist. You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics.
• Great manager and coach. You have high EQ, are passionate about building teams, and know how to develop great talent.
• Highly data-driven and technically fluent marketer.
• Familiar with systems like Pardot, Salesforce, Outreach, and Looker
• Highly organized and self-motivated, but also collaborative and able to work with a team
• Confident and adaptable, passionate about product and working in a fast-paced environment

Perks of Joining Us:

We’re building a hybrid workforce, all or most of our roles can be worked remotely, regardless of location, unless specified. 

• Competitive salary
• Comprehensive benefit plans to suit your unique needs 
• 401(k) and Employee Stock Purchase Plans
• Generous time off programs including paid parental leave
• Holistic wellness program
• Employee resource groups
• Professional development, growth and support
• Opportunity to work with a passionate team making a positive impact on the hospitality community

Important Information on BentoBox’s COVID-19 Vaccination Policy

In order to protect our community, BentoBox newly hired employees in the United States will not be required to be fully vaccinated, but will be required to disclose vaccination status. Associates traveling within the U.S. will no longer be required to attend safety briefings and Fiserv-sponsored events will no longer require proof of vaccination. All Fiserv associates can enter and work in Fiserv facilities regardless of vaccination status. 

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.