Director of Demand Generation - job 2 of 2

About BentoBox & Our Mission 

The BentoBox Marketing and Commerce Platform delivers a seamless guest experience dedicated to accelerating growth and helping restaurants thrive. Restaurant concepts worldwide rely on BentoBox as their digital front door for elevated design, built-in marketing tools, actionable data, and a best-in-class customer experience that’s built for growth. BentoBox is trusted and loved by industry leaders such as José Andrés’s ThinkFoodGroup, Danny Meyer’s Union Square Hospitality Group, Emmy Squared, Suerte, and The Meatball Shop.

Our mission is to empower the world's restaurants to succeed in their mission of hospitality.

About the Role:

BentoBox is seeking a Director of Demand Gen to join our rapidly growing team and own the strategy and execution of our B2B demand generation programs. In this highly collaborative role, you will need to work closely with Sales, Product Marketing, Brand, Content, Demand Gen direct reports, and Channel owners to ensure we achieve our MQL and opportunity creation targets across our various B2B segments. You will build out and implement a multi-channel marketing strategy that drives growth.

The ideal candidate can think big while also diving deep into details to make decisions. They will be highly analytical, with an eye always on creating the best integrated campaigns as we grow our business.

What You’ll Do:

• Lead the demand generation function to drive predictable, scalable, and repeatable pipeline and revenue through integrated campaigns that span content, events, paid advertising, email marketing, sponsorships, and more.
• Translate marketing objectives into clear demand generation strategies and programs that align with company goals.
• Own communication of marketing impact, while building a clear understanding of demand gen goals, success metrics and impact across the organization.
• Own the demand funnel by developing the correct scoring, in-product Call-To-Actions, conversion paths, nurturing, and routing practices in concert with Sales for an integrated approach that maximizes revenue contribution.
• Partner and collaborate with the Marketing team to ensure consistent messaging across demand generation campaigns.
• Develop strong relationships with sales leaders and individual account executives to approach challenges collaboratively and align activities to sales team goals.

Experience We’re Looking For:

• 8+ years experience in B2B marketing and demand generation, with at least 2 years leading teams
• Proven demand gen leader and strategist. You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics.
• Great manager and coach. You have high EQ, are passionate about building teams, and know how to develop great talent.
• Highly data-driven and technically fluent marketer.
• Familiar with systems like Pardot, Salesforce, Outreach, and Looker
• Highly organized and self-motivated, but also collaborative and able to work with a team
• Confident and adaptable, passionate about product and working in a fast-paced environment

Perks of Joining Us:

We’re building a hybrid workforce, all or most of our roles can be worked remotely, regardless of location, unless specified. 

• Competitive Salary 
• Extensive Health Benefits, Dental & Vision offerings 
• 401(k) with company match 
• Paid Time Off 
• Paid family leave
• Professional development, growth and support
• Perks when dining with BentoBox customers
• Work from Home Stipend
• Opportunity to work with a passionate team making a positive impact on the hospitality community

Important Information on BentoBox’s COVID-19 Vaccination Policy

In order to protect our community, BentoBox requires all newly hired employees in the United States to be fully vaccinated before their start date. Proof of vaccination will be a condition to hiring. BentoBox complies with all applicable laws regarding the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs.

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.