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Director of Field Marketing #1479 - job 1 of 2

Director of Field Marketing

Position Summary:

The Director of Field Marketing is responsible for all activities designed to drive pipeline generation while creating a positive brand image and story, providing educational collateral, clearly articulating MeridianLink’s differentiation, and targeting the right audiences for MeridianLink. Also, the role is responsible for internal and external communication strategies and execution.The Director of Field Marketing will be responsible for developing and executing marketing strategies that drive demand and revenue growth in our target markets. The level 3 management role will develop and execute field marketing plans to support the sales team's efforts in targeted regions. The role will be responsible for building relationships with key industry associations and organizations to increase brand awareness and generate new business opportunities.

Expected Duties:

The Director of Field Marketing will work closely with sales, revops, product marketing and the product teams to identify target segments and develop targeted events & field marketing campaigns
Responsible for planning and executing successful events and trade shows to generate leads and drive pipeline growth through managing all aspects of event planning and execution, including logistics, vendor management, budgeting, and follow-up
Expected to collaborate with the product marketing team to ensure messaging and positioning align with field marketing and event efforts
The Director of Field Marketing will manage a team of field marketing and event professionals, including hiring, training, and professional development
Build relationships with key industry associations and organizations to increase brand awareness and generate new business opportunities
The role will develop and manage budgets for field marketing and event programs, ensuring ROI and accountability for spending
Responsible for analyzing and reporting on the performance of field marketing and event programs, providing insights and recommendations for continuous improvement
Expected to keep up to date on industry trends and competitive activity, making recommendations for new or revised programs as needed

Qualifications: Knowledge, Skills, and Abilities

The role requires the establishment of annual objectives and the execution of tactics to meet those objectives. The level 3 management role often includes P&L responsibilities. The role will have a broad knowledge of the field with proven leadership skills. The individual in the role will be responsible for hiring, firing, performance appraisals, and pay reviews with managing the activities of first-level managers and/or supervisors.

Bachelor's degree in Marketing, Business, or a related field
8+ years of experience in B2B field and event marketing, preferably in the financial services industry
Demonstrated success in developing and executing field marketing and event plans that drive revenue growth and pipeline generation
Strong leadership skills, with experience managing a team and cross-functional relationships
Excellent communication skills, both written and verbal
Experience with marketing and sales automation tools, including HubSpot, Outreach.io, Salesforce.com
Ability to work independently in a fast-paced environment, managing multiple projects simultaneously
Ability to travel nationwide 15%-20%

MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions. We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.

MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law.

MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.

Salary range of $138,400 - $195,400. [It is not typical for offers to be made at or near the top of the range.] The actual salary will be determined based on experience and other job-related factors permitted by law.

Meridianlink offers:

Stock options or other equity-based awards

Insurance coverage (medical, dental, vision, life, and disability)

Flexible paid time off

Paid holidays

401(k) plan with company match

Remote work

All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may

MeridianLink Glassdoor Company Review

3.8