Director of Growth Marketing - job 1 of 2

Morning Brew is a media company that covers the business news and narratives shaping our world. The companies, the people, the workplace, the economy — we nerd out on this stuff, and we’re dedicated to helping our audience navigate it all in a way that informs and entertains.

The Morning Brew team is clever, creative, and growing fast. Want in? Read on.

Overview

As Morning Brew continues to expand, we have begun to prioritize revenue diversification beyond advertising revenue. And because we have built a heart loyal, 3,200,000-person audience, there is an opportunity to build new, valuable products for our readers that allow us to establish a direct monetary relationship with them. One such product that launched in 2020 is the MB/A (Morning Brew Accelerator) program, a virtual 8 week program designed to accelerate the careers of top performing professionals.

Morning Brew is now looking for an experienced growth marketing leader to join the Growth organization, focusing on growth for our Education Business. Reporting to our VP, Growth, the Director of Growth, Education will lead our education growth marketing strategy to meet Morning Brew’s high-growth goals. This is a unique opportunity to be the first growth marketer focusing on the new education division of Morning Brew and to help shape what growth means for that business.

Morning Brew is based in New York City but this role is remote-friendly for all candidates.

What you’ll do:

- Lead and own the user growth strategy for all our current and future education programs 

- Own all growth metrics for education, and provide regular reporting on the overall health of the education business to the team

- Serve as the main cross-functional stakeholder for all things Education growth, communicating priorities, learnings, and opportunities to all departments

- Work closely with the data and analytics team to develop methodology for measurement and attribution, identify opportunities for optimizing LTV/CAC, and implement testing ideas to continuously enhance performance

- Work closely crossfunctionaly with Product and education teams to align marketing initiatives with their roadmaps. Propose new initiatives that can lift marketing performance and demonstrate how.

- Hire, manage and mentor the future Education growth team.

What makes you qualified:

- You have 7+ years experience in growth marketing or user acquisition, with experience working on high AOV/long acquisition funnel products. Education experience is preferred but not required. 

- You enjoy leading a team and have 2+ years experience managing or mentoring more junior team members

- You have owned and managed a budget before, and have a strong track record of delivering against monthly goals of spend, CAC and retention.

- You enjoy working on both the analytical and creative sides of marketing. Concepting new organic growth tactics and finding nuggets of data in a spreadsheet to help optimize a channel are both things you like to do. 

- You have a special affinity for terms like CLTV, CAC, CTR, churn and the like. You’re curious about how to create models that improve these figures.

- You are a team player, results and detail-oriented, self-starter kind of person who likes to get stuff done.

- You are excited to join a fast growing company

What else are we looking for?

Character and integrity rank pretty high on the list. Our team is guided by our core values:

How We Treat Each Other:

·       Respectful Candor -- We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment.

·       Empathy -- We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other.

·       Inclusivity -- We strive to celebrate and welcome people of diverse backgrounds and cultures. Differing perspectives help us make better decisions and have more fulfilling experiences.

How We Treat Our Work: 

·       Curiosity -- We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues.

·       Accountability -- We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences.

·       Bias Toward Action -- We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges.

·       Challenger Mentality -- We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience.

·       Clarity of Purpose -- We understand the “why” in our work, which helps us to operate at our highest level of performance and efficiency.

Perks:

While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.

Unlimited sick and vacation time: And by “unlimited,” we mean absolutely unlimited.

Remote-work friendly: Work from home, work from the office, work from the moon — you decide.

401(k) employer match: We want to help you prepare for the future, now. 

Premium healthcare plans: Your health matters!

Annual learning credit: Want to learn something new? We'll pay for it.

Morning Brew is committed to building a diverse and inclusive team that’s representative of our audience.