Director of Marketing and Communications

St. John’s established in 1870, has three New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University’s outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John’s University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.

A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John’s is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. Our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.

Department: The Peter J. Tobin College of Business

Specific Job Title: Director of Marketing & Communications

Reports to: Maciek Nowak - Dean

Campus: Queens

Job Summary:

The Director of Marketing & Communications for the Tobin College of Business will plan, develop, implement, and oversee the college’s communications strategy including digital marketing, marketing collateral and social media plans with the goal of driving undergraduate and graduate enrollment, as well as promoting the College and faculty in the media. Working collaboratively with the university’s offices of Marketing & Communications, Alumni Relations, Media Relations, web support and with external vendors, the Communications Manager will promote and execute the college’s marketing initiatives.

Essential Functions:

• Establish and foster relationships with the Dean, faculty and senior administrators to develop a comprehensive marketing plan at the undergrad and graduate levels.
• Create and execute various communications campaigns and programs using digital media, email marketing, marketing collateral and social media programs.
• Effectively manage available resources from Marketing & Communications and Tobin; collaborating to conceptualize, develop and implement various campaigns to increase enrollment, visibility and ranking.
• Review and edit marketing content to ensure tone and style is consistent and complements the college and the university
• Evaluate the effectiveness of campaigns on conversion and enrollment (e.g. track all responses to digital campaigns).
• Work collaboratively with Director of Graduate Enrollment, VP of Undergraduate Enrollment and Senior Vice Provost.
• Develop, design and write print and electronic materials to promote the college’s strength, special events and noteworthy happenings, including press releases, pamphlets, brochures, and newsletters.
• Provide coverage and support at events which include (but are not limited to) honor society awards and inductions, graduation, significant speaker events.
• Manage relationships with external vendors.
• Serve as key communications counselor on crisis issues.
• Keep current with best practices and standards in digital marketing
• Manage the Tobin website and work with the University Office of Communications and Marketing to ensure content is current.
• Work with faculty to publicize their research and increase their media mentions.
• Coordinate with external designer all material for Tobin’s annual Dean’s Report that is published each May/June.

Competencies:

• Masters Degree required; MBA preferred.
• 10-12 years of Marketing, Communications and/or Public Relations preferred.
• Working knowledge of demonstrated ability to apply standard theories, practices, principles and techniques related to communications in the media and marketing areas; thorough knowledge of web communication techniques and ability to effectively use web technology to achieve communication goals.
• Excellent written, oral, and presentation skills. Thorough knowledge of English grammar, spelling, punctuation, and modern English usage. Ability to initiate and create correspondence independently.
• Exceptional interpersonal and networking skills, strong consultative and persuasive skills.
• Proficient in Microsoft Office products.
• Proficient in digital media marketing strategies and applications.
• Experience parsing lists, developing campaigns and evaluating campaigns.
• Must be able to work occasional evening or weekends to meet deadlines or attend events.

Work Environment:

This position operates in a professional office environment, with the ability to handle confidential matters. It requires using a desktop computer, photocopier, scanner and scantron machine.

Physical Demands:

While performing the duties of this job, the employee will primarily be sitting and occasionally may be required to stand at events; move about; sit; climb stairs; and communicate.

Position Type/Expected Hours of Work:

This position is full-time, Monday through Thursday, 8:30 a.m. to 4:30 p.m. and Friday, 8:30 a.m. to 3:00 p.m. Individual must be able to work occasional evening or weekends to meet deadlines or attend events.

Travel:

Travel is primarily local and may include visits to the other NY campuses.

Required Education and Experience:

• Masters Degree required; MBA preferred.
• 10-12 years of Marketing, Communications and/or Public Relations preferred.

Preferred Education and Experience:

• Masters Degree required; MBA preferred.
• 10-12 years of Marketing, Communications and/or Public Relations preferred

In compliance with NYC’s Pay Transparency Act, the annual/hourly salary range for this position is $116,500 - $127,400. St. John’s University considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.

This position may be relocated to any of St. John’s University’s physical locations at any time.

St. John’s offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John’s performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events

Any offer of employment is subject to receipt by St. John’s University of satisfactory references, verification of employment and education.

St. John’s University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.