Director of Paid Acquisition

Who We Are

Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 140 international product and brand design awards in the past 5 years and growing!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation.

After 30 years of being a leader in the baby industry, Munchkin is growing up and expanding our business reach to even more consumers with the launch of Curio, a highly curated line of home goods inspired by curiosity.

There is no better time than now to join Munchkin as we embark on our next and biggest growth journey moving us into technology focused, higher valued products, and household consumer goods. Munchkin is growing up and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What You’ll Do

Munchkin is looking for a Director of Paid Acquisition to drive end-to-end strategy and continual performance optimization of all paid advertising channels. The Director of Paid Acquisition is responsible for developing and accelerating customer acquisition efforts through marketing strategies involving paid ad placement such as pay-per-click, advertising, branded content, social, and display ads.

• Develop and implement global customer acquisition growth strategies that accelerates revenue growth. Responsible for ensuring the growth of paid customer acquisition.
• Lead end-to-end strategy and continual performance optimization of all paid advertising channels.
• Create, manage, and scale customer acquisition and retention campaigns across a diverse paid channel mix including Google/Youtube, Meta, Instagram, TikTok, Instagram, and various large advertising platforms, adjust campaigns as needed to maximize ROI and optimal customer acquisition costs.
• Develop and complete a roadmap of new channels, campaigns and markets to drive incremental growth
• Manage creative testing and ad production, and manage paid landing page production to capture new audiences to expand total market
• Continuously optimize audience strategies across all paid channels and work closely with the Brand, Creative, and Marketing teams to ensure consistent and aligned messaging across all channels
• Work collaboratively with Design, Content Marketing, Marketing, and Sales to execute display, social, and other paid advertising efforts and marketing campaigns
• Collaborate with all areas of the business to brainstorm and bring new, innovative strategies to fruition that drive growth and revenue across all of our digital channels
• Define key metrics and reporting on paid acquisition performance across channels
• Evaluate and present paid acquisition effectiveness, as well as maintain a real-time reporting dashboard, on funnel conversion performance, improvement opportunities, and growth strategies
• Other duties may be assigned

Bring It!

• 10 + years SEM & Paid Social experience in managing large scale, complex paid search and paid social campaigns
• Track record of success for new customer acquisition via paid media channels
• Expert in Google Adwords and Bing Adcenter, Facebook/Instagram, Twitter, Snap, TikTok, YouTube
• Proven expertise in campaign and channel analysis and reporting, including Google Analytics experience
• Ability to think strategically
• Ability to work in fast-paced environment
• Strong interpersonal and communication skills
• Detail-oriented and able to coordinate multiple work streams for on-time project delivery

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer hybrid work environment. Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.
We also provide annual weeklong global office closures giving our people a chance to recharge.

Salary range: $165,000 - $185,000 annually

To learn more, visit us at www.munchkin.com.

Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.

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