Director of Paid

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About Life360

At Life360, we're on a mission to simplify safety so families can live fully. Everyday more than 33 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.

From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.

Life360 has more than 400 (and growing!) remote-first employees.

In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things.

We value having a diverse and inclusive community from many backgrounds, so even if you don't meet 100% of the below qualifications, you should still seriously consider applying!

About the Job

As the Director of Paid, you will manage a team of user acquisition managers to own the strategic planning, budget, testing, and execution across our customer acquisition channels including paid search, paid social, affiliates, Google shopping and more to hit monthly KPIs and ROI goals. This requires previous people management experience as well as app and web acquisition management from the strategy, optimization, scaling and analysis of multiple channels.

What You'll Do

• Develop strategy for global acquisition channels across Life360, Tile and Jiobit.
• Oversee paid channels including SEM, Paid Social, Google Shopping, Affiliate, and more to grow Life360 memberships and hardware sales for Tile and Jiobit.
• Hit monthly goals and ROI targets by following a direct response marketing approach.
• Leading the launch of paid support for new product and country launches.
• Partner with Finance on forecasting and budgeting.
• Provide insights from daily, weekly, monthly reports, tracking and analyzing performance.
• Share insights with the growth team, throughout the organization, and foster a collaborative learning environment.
• Work cross-functionally with analytics, creative, product, marketing and hardware teams.
• Lead attribution modeling and incrementality testing across paid channels.
• Support Brand Awareness KPIs through paid acquisition channels.
• Manage, develop and inspire paid acquisition team.

What We're Looking For

• 8+ years directly managing user acquisition campaigns (SEM, Facebook, TikTok, Affiliate, Programmatic, Google Shopping etc).
• 4+ years people manager experience.
• Experience with Google Tag Manager (GTM) or equivalent.
• You have outstanding analytical skills (excellent Excel skills is a must) and a data-driven mindset.
• High attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment.
• Passion for problem-solving, testing and increasing overall performance.
• Familiarity with various attribution models and tracking performance across app and web.
• Experience with hardware business, product feeds is a plus.

• Bachelor's degree or equivalent

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company's mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Build A High Performing Team – Communicate Directly, Be a Good Person
• Make Things Happen – Take Ownership, Think Long Term
• Deliver an Exceptional Experience – Users Come First, Quality & Craftsmanship

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

____________________________________________________________________________

Since the majority of our staff is located on the US West Coast, our primary working hours will be 9-4pm PST