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Director of Product Marketing

The Mesh team is a group of innovators and leaders on a mission to make payments smarter, smoother, and more secure. We believe in building a transparent and dynamic world, and we highly invest in our people, customers, and product. We have a flexible work model, connecting people from multiple locations including the US, Europe, and Tel Aviv. We are always looking for talented people to be part of the team and to help shape the Mesh product and culture. Join us in building the future of corporate payments!

We are looking for an experienced Director of Product Marketing with great communication and writing skills to join us in our efforts to become one of the top global Fintech brands in the world. As Director of Product Marketing at Mesh, you will be an expert of our product, customers and market and you will shape our go-to-market strategy and work closely with the Product, Sales, Customer success and Marketing teams.

The Ideal candidate will have knowledge and proven experience of creating GTM strategies in the Fintech space.


What will you do?

  • Create Mesh's Product Marketing strategy and efforts
  • Build the product messaging of new and existing products, and create a narrative for our products
  • Be the focal point between teams, and manage the product launches releases
  • Work closely with our product, sales and customer success teams to define Mesh strategy and create deliverables accordingly.
  • Communicate value propositions through various channels such as sales enablement, web pages, emails, case studies, webinars and more.
  • Create compelling content both for sales enablement and lead gen funnel. Support the sales cycle with positioning, messaging, training, and product collateral. This includes creating core messages for every stage of the funnel.
  • Know the needs, buyer journey, language, and overall mindset of our customer segment and turn those insights into messages and programs that resonate.
  • Competitive landscape: stay on top of the competition in this market segment. Develop competitive overviews and keep the product and sales teams informed about changes in the competitive landscape. Be a champion for new features that are important to stay ahead of competition.

What should you have?

  • 5 years experience in product marketing or marketing management roles, preferably in a Fintech/B2B SaaS environment.
  • 2 years of experience leading a team of PMM's with proven team management skills.
  • Excellent written communication skills - a must.
  • Substantial track record of creating high-quality marketing collateral (blogs, presentations, data sheets, white papers, etc).
  • The ability to distill complex concepts into clear, concise language and business values.
  • Experience in crafting positioning and launching new products into the market.
  • Highly motivated with a can-do attitude.

Location Preference: New York City, NY or Austin, TX.

Salary Range: $180,000-200,000 + Bonus & Equity

EEO STATEMENT
We want to make sure everyone has an equal chance to participate and make a difference. Mesh is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Mesh's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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CEO of Mesh Payments
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Oded Zehavi
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DATE POSTED
January 26, 2023

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