Director of Product Marketing

About Appvia

We are a self-funded, London based startup; providing businesses with a fast and secure way to deploy containerised applications into the cloud.

We are on a mission to enable organisations to make cloud-based software delivery simple and efficient, whilst having the insights into costs, security and cadence. As a company that holds customers at the heart of everything we do, we are looking for candidates that want to make a real change to how Dev and Ops is working in the industry.

With us our customers, like the UK’s Home Office or Bank of England, are harnessing cloud-native technologies, limiting the challenges of infrastructure management and rapidly delivering digital products.

The Role

As the Director of Product Marketing, you will lead, own and deliver the product marketing strategy globally. You will be playing a key role in helping Appvia’s products gain traction in the market as well as support our Sales team with clear messaging and competitive market research.

You will bring a level of persona and market intelligence that, not only helps build a solid value-based content strategy, but also maps to the customer cloud journey in regards to their maturity and education.

Responsibilities

• Develop product positioning, value proposition and messaging that differentiates our products from others in the market - training Sales (sales enablement) and rest of the business on
• Develop and manage content strategy, with a clear understanding of the various maturity stages of our potential customers
• Developer segmentation messaging, positioning and product value content
• Understand our buyer personas, motivations, building out a solid marketing plan from education through to conversion.
• Build community around the product, working closely with demand generation
• Communicate the product, how it works and why a customer should use it; through various mediums - written, diagrammatic and video
• Plan, lead and execute product launches - work together with product, sales and the rest of the marketing team
• Proactive in speaking to customers, partners, customer success and sales teams to be connected to customer problems and the issues they face
• Competitive analysis of similar technologies and cloud offerings, the markets they are entering now and in the future to drive competitive analysis and positioning
• Work with alliance and ecosystem partners to develop joint venture propositions
• Proactively sharing learning internally with sales, marketing and product teams.

Requirements

• Have come from a technical background, ideally an Solution Architect/ Product / Developer or Operations background historically who has moved into more product or technical customer focused roles
• Credible understanding of the software defined and/or cloud native industry including Kubernetes, Containers, CI/CD, Cloud
• Product Marketing background with a proven track record of planning, building and executing against a product marketing strategy GTM
• Highly communicative and good understanding of how to convey complex technology benefits to a wide range of personas; from C level to Engineers
• Start-up mindset, ability to collaborate with both the technical and commercial teams internally
• Ability to demonstrate some of the work you have delivered and the impact it has had
• Great, creative storytelling based on both customer problems, emotional impact they have and the outcomes they want
• Ability to get hands-on with the product to qualify positioning and work closely with Solution Architects to empathise with problem
• Experience building on GTM strategies
• Experience building compelling stories through motivating and influential content
• Experience working with analysts, driving product awareness and customer testimonials

Benefits

• Competitive salary
• 26 Days Holiday including your birthday off (plus bank holidays)
• Flexible working hours
• Pension
• Private Health Insurance
• Training and personal development budget
• Bonus