Director of Public Relations & Communications

Mintz is seeking a Director of Public Relations, who will be responsible for elevating and protecting our brand and telling our story in the market. You will lead the PR function, comprised of media relations and internal communications. Your focus is on driving brand awareness in the market and driving our reputation as an employer of choice. You will position our leaders and attorneys as subject matter experts in their respective fields and run media campaigns to support client development and recruiting priorities. You provide crisis communications counsel as needed and serve as the Firm spokesperson as required. The Director of Public Relations will collaborate with Marketing colleagues to drive a robust internal communications program and work with the CMBDO and COO to write executive communications and develop strategic communications plans. You will manage an in-house PR team and external PR Agency, and collaborate with cross-functional team members to ensure alignment and impact with all external announcements and communications.

Responsibilities:

Proactively seek media opportunities to increase brand visibility, reputation, and awareness across a variety of media channels.

Develop and nurture relationships with journalists covering the legal sector and other priority areas.

Write media relations materials, including but not limited to press releases, media pitches, and talking points to secure positive coverage in the news.

Proactively and aggressively pitch stories and serve as the media spokesperson for the firm.

Prepare attorneys for media interviews and conduct one-on-one and group media training.

Oversee and manage firm nominations and improve/increase rankings and recognitions.

Be visible across the firm and generate enthusiasm for PR.

Work with the Chief Marketing & BD Officer and Chief Operating Officer to write executive communications and draft strategic communications plans. You will also be responsible for overseeing communications sent firmwide.

Partner with head of Marketing to ensure social media and other external communications are aligned and impactful. Ensure consistent messaging, brand voice, and storytelling across all channels.

Partner with Directors of Business Development and Client Service Executives to align PR strategy with client development.

Collaborate with Chief Diversity Officer and heads of affinity groups to provide PR support to these important firm initiatives.

Partner with Chief Recruiting & Integration Officer to provide media relations support to drive lateral hiring.

Track, measure, and report on media outreach; use data to optimize strategies and improve results. Provide regular reports to CMBDO and firm leadership analyzing PR results and measuring impact.

Manage outside PR Agency and provide strategic direction and daily assessment of opportunities.

Manage and mentor PR Manager and Marketing Specialist and prioritize workload and initiatives.

Stay abreast of emerging PR and social media trends and best practices and identify new ways to deliver impactful results.

Special projects as assigned.

Assume additional responsibilities as requested.

This role requires 60% in office presence; remote work is permissible 40% of the time.

Qualifications:

Bachelor’s degree required.

10+ years in B2B marketing with significant Communications and PR strategy experience.

Proven track record generating extensive national, regional, and trade press.

Extensive existing relationships with journalists, with a preference for relationships including journalists covering the legal sector.

Proven crisis communications experience.

Possess excellent verbal and written communication skills with an ability to influence others.

Ability to function in a fast-paced, service-oriented environment, prioritize multiple projects on a daily basis, and adjust to shifting priorities.

Strong planning, project management and organizational skills.

Must display the highest level of diplomacy, tact, and discretion in handling and maintaining confidential information.

Ability to manage and mentor a team and act as an individual contributor.

Strong sense of urgency and a high-energy level.

Facility analyzing, working with and presenting data.

Ability to gain respect, trust, and confidence of Firm leadership, attorneys, and professional staff.

Creative and proactive approach to problem solving.

Demonstrated ability to grasp and implement new concepts quickly.

Strong analytical abilities, resourcefulness, and attention to detail.

Outstanding sense of customer service, with ability to instill this in others.

Prior management experience is required with a demonstrated ability to motivate and develop teams.

Excellent computer skills, including proficiency in using Microsoft Word, Outlook, Excel and PowerPoint.

Ability to quickly get up to speed and master new applications and software is critical.

This job description is a general description of the types of responsibilities that are required of an individual in this job. It is not intended to be a complete list of the responsibilities, duties and skills that may be required for this job.