Director of User Acquisition (Remote)

United States/Remote

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

Our mission is to build innovative games and products for American sports fans.

Founded in 2020, our team built three of today's most widely played fantasy games and successfully launched the largest contest in the history of fantasy sports: a $15M NFL Best Ball tournament -- and there’s a lot more to come! Underdog’s modern tech environment and in-house product development allow us to continuously deliver the best experiences for our users.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

Please note, Underdog is a US based company and no sponsorship is available for this position at this time.

About the role and why its unique:

• Develop and execute a cutting-edge user acquisition strategy aligned with the company's overarching marketing and business objectives
• Conceptualize, execute, and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals
• Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement techniques
• Provide strategic guidance to enhance audience targeting, segmentation, and retargeting strategies to reach the right demographics
• Spearhead the allocation and optimization of budgets for user acquisition campaigns, exercising fiscal prudence while maximizing return on investment
• Continuously monitor campaign performance, scrutinize budget utilization, and adjust allocations in alignment with performance metrics and strategic imperatives
• Employ advanced analytical tools to measure key performance indicators, track campaign effectiveness, and refine tactics for superior results
• Lead a high-performing team responsible for campaign ideation, execution, optimization, and performance analysis
• Collaborate with external partners, such as creative agencies, media buying agencies, and platform representatives
• Stay abreast of industry trends, technological advancements, and regulatory changes that impact the paid social landscape
• Experiment with new ad formats, targeting options, and features offered by social media platforms

Who you are:

• Proven experience (7+ years) in developing and executing successful acquisition campaigns
• Profound knowledge of social media platforms, advertising technologies, and emerging trends in the paid social and programmatic landscape
• Strong leadership acumen, with a track record of building and managing high-performing teams
• Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders
• Strategic mindset with the ability to synthesize complex information and drive initiatives aligned with overarching business goals
• Technical understanding of mobile measurement and SKAN
• Exceptional analytical skills with the ability to interpret data, draw actionable insights, and drive data-informed decisions
• Demonstrated negotiation abilities for advertising placements and contracts
• A robust portfolio of successful paid social campaigns demonstrating strategic thinking and tangible business impact

Even better if you have…

• Experience leading App install paid social strategy in the gaming space
• Led creative testing for ads on Twitter, Snapchat, and Facebook
• Run campaigns that include both brand and performance spend
• Expertise in the programmatic space

Our targeted compensation rate for this position is between $140,000 and $170,000 depending on experience, plus equity. Think your skills are exceptional and warrant higher pay? Apply anyway! If we agree, we're willing to negotiate. 

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• Monthly raffle to win a sports ticket reimbursement of up to $500 (including game day snacks)
• A $500 home office allowance
• Underdog credits to play on our platform
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

Still not sure? Don't take our word for it. See what other people have to say.

• 5.0 rating on Glassdoor and a 100% CEO Approval rating 
• A+ culture score on Comparably 
• Recognized as Best Place to Work by Front Office Sports
• Recognized by Comparably under the following awards: Best CEOs for Women, Best CEOs for Diversity, Best Company for Career Growth, Best Company in New York, Best Company Outlook

Underdog Sports is firmly committed to equity, inclusion, and diversity. We built our unique culture on the foundation of a safe and inclusive environment for people of all backgrounds. We highly value our employees' mental, physical, and emotional health and continuously ask ourselves: what can we do better? Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic. 

#LI-REMOTE