Director, Paid Search Engine Marketing - Remote

WorkBoard

Work with purpose.

WorkBoard's mission is to help companies and the people in them achieve their best results. We pioneered the Enterprise Results Management solution category so leaders can communicate strategy and align efforts well in a faster changing world, and so team members are energized by the purpose and impact of their work. Our customers drive faster growth and competitive advantage because they have higher alignment, real-time transparency, and sharper focus on the results that matter. Companies like Cisco, Microsoft, Juniper, Workday, 3M, Zuora, Anthem, Humana, and many others use WorkBoard's platform, expert services, and professional certification programs to achieve their ambitious vision.

WorkBoard has built a clear lead in the space – it is the size of all the other OKR app providers combined, in large part because its founders and team members are experienced company builders focused on true, differentiated value for our customers. WorkBoard is backed by top-tier venture investors including Andreessen Horowitz, GGV Capital, SoftBank Investment Advisers, and Workday Ventures.

THE OPPORTUNITY

The Director, Paid Search Engine Marketing (SEM) will lead paid search engine marketing funnel development activities. This role carries a quarterly qualified sales lead quota that delivers pipeline for WorkBoard's growing sales team. To achieve the goal, you will develop and implement a compelling portfolio of high impact search campaigns across our key demographic segments, regions, and verticals.

COMING IN

• BA/BS in marketing, business or related fields
• 6+ years of hands-on Search Engine Marketing (SEM) experience, with 3+ years in a B2B organization
• Extremely high-level, detailed eye for execution in day-to-day campaign management
• Rich experience optimizing bids based on deep-funnel KPIs like pipeline and bookings
• Deep understanding of how the core platforms, tools and algorithms (e.g. Google Ads, Microsoft Ads) work
• Current and deep hands-on skills with all dynamic ad features in AdWords, including Responsive Search Ads and Dynamic Search Ads as well as effective targeting by device, channel, audience and other means
• Comprehensive data analysis and problem solving skills; able to draw conclusions and with guidance, you are able to devise strategic recommendations based on findings
• Excellent skills with your toolset: Excel (formulas, pivot tables, macros and beyond), Google Analytics or other website analytics platforms; SEM platforms a bonus
• Experience running performance focused remarketing display and YouTube campaigns a big plus

YOU'LL BE SUPER SKILLED AND EFFECTIVE AT

• Developing and executing strategies for Paid Search campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights
• Aligning campaign strategy, performance objectives, and opportunities to accelerate business outcomes
• Performing day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
• Collecting and analyzing data from search engines and internal sources (Google Analytics, SFDC) to maximize ROI in paid search campaigns
• Running A/B tests to uncover new opportunities for performance improvement across paid search campaigns
• Demonstrating thought leadership and professional communication skills by developing and delivering materials such as presentations, Point of Views, business cases, and performance reports
• Researching keywords, writing compelling ad copy, efficiently building out thoughtfully-organized campaigns; and will have an opinion of what else goes on the list of "important SEM motions."
• Effectively communicate strategy and results to marketing leadership in reports and meetings, not just keywords, copy, and placements, but also creative and landing page strategy
• Continually and thoughtfully educate yourself on strategies and best practices in SEM and other paid advertising channels

WITHIN ONE MONTH YOU'LL

• Attend a new-hire immersion training to build a deep understanding of our buyers, their pain points, and our solution offering
• Familiarize yourself with the Marketing OKRs, key pieces of marketing collateral, and the go to market strategy
• Learn the systems, processes, and vendors we use to power our sales and marketing tech stack.
• Know where all search engine related data, reporting and analysis lives for Marketing and Sales, and how they're created.
• Assess current SEM strategies and campaigns
• Forecast this quarter's lead attainment vs plan

WITHIN THREE MONTHS YOU'LL

• Have implemented key improvements to lead volume through SEM
• Have developed detailed analytics on all search engine marketing efforts
• Have created a new and/or revised SEM strategic plan
• Set new channel targets

WITHIN SIX MONTHS YOU'LL

• Have a full portfolio of SEM initiatives delivering consistently against targets
• Set the annual SEM plan with targets, initiatives, and resource requirements

THE TEAM

You'll join the Demand Generation (TBD) team that is laser-focused on driving smart, fast growth across the buyer journey. We are a data-obsessed, hypothesis-driven, collaborative team of continuous learners. We know our target market and are dialed in on winning it. We are scrappy and ROI-driven, maximizing our return ($ and learnings) for every effort spent. We are intellectually honest and humble – our bold hypotheses are driven by transparency on what we know and what we want to learn. We test & learn without fear, fail fast, and lean into the wins. We are all excited to drive holistic revenue outcomes, and are passionate about results over attribution. We are building one of the market's most innovative growth functions –built on top-class strategy, data-based insights and brilliant execution. We are a no-ego bunch, and super excited to build a category-creating company together!

OUR VALUES - WE LIVE BY THE 4 Hs

Humble experts

Hungry for the opportunity

Intellectually honest

Operating as one happy team

A FEW OF OUR AWESOME BENEFITS

• Flexible PTO & sick days
• Paid holidays
• Health insurance
• 401K with employer matching
• Quarterly All-Hands Meetings
• And much more!

THE WORKBOARD STORY

WorkBoard provides a powerful, modern results platform to help companies achieve their growth plans. Unlike most enterprise software, our solution is important to every employee, so we strive to set the high bar for capabilities that delight and enable everyone to be more successful at work. WorkBoard is strategic to companies and personally relevant to the people that work in them.

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates learning, diversity and inclusion. If you're hungry to grow your skills while growing a company, your sense of urgency matches the size of our market opportunity, and you value and enable team mates' contributions, then come join us!