Director, Product Marketing, Brand Proposition

About the job

The InMobi Story

We like big challenges. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn't yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.

Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day.

After fourteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world .

Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society.

Title: Director of Product Marketing, Brand Proposition, InMobi

Location: London or NYC

Position Summary

This role will report into Vice President, Product Marketing.

The Impact You'll Make

• Develop market positioning, materials, processes, and products that differentiate InMobi products and services in the marketplace (sales enablement tools, presentations, case studies, whitepapers, videos, points of views, and thought leadership).
• Bridge Sales, BD, Marketing ,cross-platform Product Management and Product Marketing teams to drive a consistent and compelling product message to market in order to effectively promote and facilitate the sale of InMobi products.
• Coordinate closely with the sales training team to better prepare sellers for client meetings and at industry events.
• Incubate alphas and betas from launch to future scale for large customers and/or sales support teams
• Be the liaison between teams to close the gap that exists between client feedback and InMobi in order to adapt to that feedback as an organization to improve our products and market responsiveness.
• Work cross-functionally to establish KPIs for measuring product success, experimental results, and evaluate product success in market and communicate progress/status updates to key stakeholders
• Continually evaluate the timely adjustment of marketing strategies and plans to respond to changing markets and competitive conditions.
• Be the expert on our customers through cross-functional collaboration and market research. Define and determine customer needs, experience and expectations.
• Understand and refine our positioning through competitive analysis, including win/loss assessment.
• Collaborate with the marketing teams including field marketing, design and digital marketing to build comprehensive plans for content, research, demand generation, PR, brand design and product education, across all major markets.

The Experience You'll Need

• 7-10 years of relevant functional experience
• Experience in product marketing, business strategy or product strategy, ideally in a SaaS environment
• Experience working on multiple products at various stage of maturity
• Exceptional communication skills, oral and written
• Strong narrative making and content writing skills - including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership
• Strong problem-solving and conceptual thinking skills
• Ability to work cross-functionally across time zones, and in a team and/or matrix environment
• Ability to influence key stakeholders across regions

About Us

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.

Incorporated in Singapore, InMobi maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit inmobi.com.

Our Purpose
InMobi creates transformative mobile experiences and software platforms to positively impact people, businesses, and societies around the world.

We believe that our innovations at the intersection of artificial intelligence, commerce, and the creator economy will revolutionize the way consumers use their mobile devices. Our mission is to power our customers' growth with innovative content and commerce experiences that help them activate their audiences and drive real connections. How do we do it?

• An End-to-End Content, Monetization, & Marketing Platform the fuels industry growth
• AI-Powered Audience Activation for the open content, media and marketing ecosystem
• New Content and Commerce experiences for a world of connected devices

Award-winning culture, best-in-class benefits:

• Competitive salary, bonus, and stocks
• Quality medical, vision, dental
• 401(k) match
• Flexible working hours
• Parent friendly health benefits and work environment
• Wellness stipend
• Healthy time off through a combination of PTO, sick days, and company-wide holidays
• $400 to set up your own home office to thrive in a post COVID world
• Post-covid hybrid work model for employees close to our offices in New York, San Francisco, Irvine, and Kansas City

InMobi is an equal opportunity employer

InMobi is a place where everyone can grow. However you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work.

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

InMobi has implemented a mandatory COVID vaccination policy for all employees in the U.S. Employees who are unable to be vaccinated may request an exemption under certain circumstances.

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