Director/VP Global Marketing Operations & Strategy

About The Role

• Reporting into the Global CMO, this person will collaborate closely with Marketing Leadership to help establish the what, when and how marketing is taken to market, based on the overall strategy and goals.
• This person will be responsible for increasing the operational efficiency and effectiveness of the Marketing org and aligning our organizational structure and staffing to the capabilities required by the Marketing Strategy.
• This person will be a trusted partner to all stakeholders within the marketing department, as well as cross-functionally, with partners at all levels of the organization.

Overview

• Sit at the global intersection of Marketing Strategy, Digital and Product Marketing and Operations; responsible for leading operational efficiencies and effectiveness across the marketing org.
• Role oversees channels of distribution of Marketing efforts inclusive of website, CRM and social.
• Oversight over product marketing operational efforts to ensure global releases are distributed effortlessly and effectively across all regions.
• Oversee empowerment tools inclusive of sales enablement, CRM and project management resources built to scale and drive adoption of marketing efforts.
• Support Regional marketing leadership on larger scaled efforts that could affect broader regions including thought leadership, research and major industry events.
• Proactively identify and solve for operational gaps that slow down or interfere with successful execution of the marketing strategy and goals, with regards to the full year calendar, prioritization process, resourcing, headcount allocation and tracking of results and impact.
• Build tools and/or introduce systems to monitor Marketing capacity across the org to improve the ability to anticipate staffing pressure and to more accurately prioritize marketing initiatives. This can be inclusive of project management systems, mapping end-to-end go-to-market processes and working with teams to improve speed to market.
• Proactively identify and elevate resourcing constraints or improvements to organizational structure to ensure teams are set up properly to execute against marketing strategy.
• Develop and lead prioritization exercises according to marketing strategy and business goals
• Manage and communicate changes to plans of record and calendar based on what drives goals.

Responsibilities

• Strategy

  • Set appropriate goals for Marketing that align to the company's overall initiatives and strategy.
  • Manage Marketing Operations team to guide priorities, allocate resources and establish cross-team strategy on technology governance, forecasting/analytics, and marketing investment.
  • Support creation of measurement framework to assist with spend allocation decisions, campaign execution, and internal storytelling.

  Analytics

  • Monitor, measure, and analyze the effectiveness of marketing initiatives and programs across the entire lifecycle of the revenue funnel.
  • Regularly inform stakeholders across marketing, sales, and revenue operations of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
  • Deliver quarterly, monthly and weekly reports based on various use cases, including C level, GTM team, regional marketing team as well as other global team members.
  • Align the marketing reporting methods and data with cross functional teams to ensure reporting consistency at the company and department levels.

  Process & Optimization

  • Analyze and advise on database issues, data clean-up efforts, and work cross-functionally to achieve overall business database objectives.
  • Support data hygiene connecting through Salesforce, including building and maintaining account hierarchies and developing best practices.
  • Partner closely with sales leadership and Chief Experience Officer to build and refine lead scoring, waterfall metrics, lead flow process, and ensure optimal flow through the lead lifecycle.

  Technology

  • Responsible for the end-to-end ownership and management of parts of the marketing technology stack, tools, and relevant integrations, including Hubspot, Seismic, Salesforce, Asana

Qualifications

• 8+ years of experience in marketing strategy & operations either in-house or at a marketing agency
• BA/BS Degree or equivalent working experience
• Advanced proficiency with Hubspot CRM
• Proven track record and comfort with a swiftly changing landscape
• Proven track record of scoping and implementing tech-enabled solutions to meet business needs and drive growth
• Strong project management skills and ability to work on many projects simultaneously
• Experience working tightly with sales and an understanding of sales language.
• Intimate understanding of the relationship between marketing, customer experience, and sales.
• Strong analytical, problem-solving, and decision-making skills
• Data driven mindset
• Motivated, self-starter attitude, ready to come to the table with ideas
• Ability to work independently as well as in a team-oriented environment
• Excellent written and oral communication skills

The base salary range is $150K-$200K; Salary does not include other forms of compensation or benefits offered in connection with this role. Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.

===== ABOUT TEADS ======

Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads' modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world's best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of 1000+ people in 30 countries.

We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

• Global reach as of October 2021