Social Media Producer

The Social Media Producers are lead content creators on the Social Video team and are responsible for leading social video productions that are in alignment with communications business objectives. The goal is to find creative ways to build brand trust and loyalty within internal and external audiences, as well as achieve the greatest reach and shareability through compelling visual storytelling and content. The ideal candidate thrives in an agile and collaborative environment, is willing to take risks and share original, clever and innovative ideas, and has a deep passion for the Disney brand. Experience with all aspects of social media and an avid user of various social platforms, especially TikTok, is required for this role.

Responsibilities:

• Serves as the liaison between Account Management and the Content Team funneling all social video and photography requests.
• Leads a weekly intake meeting with Content Team leadership to review requests and decide go-no-go and communicates back to account managers on the status of their requests.
• Keeps production calendars and pipeline grid up-to-date and reports out to site leads on upcoming projects that are beat driven.
• Leads large scale social content productions from pre-production to final delivery.
• Assigns Social Media Content Coordinators to support on their productions based on bandwidth.
• Leads pre-production efforts including ensuring all logistical forms (operations, entertainment, etc.) have been submitted.
• Seeks approval for music and sounds for assigned projects.
• Procures and vets Cast Members for upcoming productions.
• Leads video production on-site including filming, audio and lighting.
• Routes final deliverables for approval to Entertainment, Walt Disney Imagineering (WDI), Animals, Science and Environment (ASE) and Leadership.
• Brainstorms and develops original content concepts that are both timely and evergreen that align with brand, product and business priorities and social trends.
• Provides mentorship to new and existing Social Media Content Coordinators on the team including onboarding and general production support.
• Interacts daily with Associate Producers to mentor and give direction on assigned projects.
• Interacts daily with Assistant Project Managers and Digital Content Manager to give updates on their assigned projects.
• Communicates daily with internal partners across to the org to plan & execute productions.
• Procures and vets Cast Members for upcoming productions.
• Manages and executes video editing in Adobe Premiere Pro and shares all projects files in team folder for collaboration amongst Content Producers & Coordinators.
• Checks for quality in video production and editing amongst Social Media Content Coordinators to ensure projects meet and raise the bar and provides feedback and mentorship when necessary.
• Builds and maintains strong working relationships with Disney partners to establish trust and engagement with other teams including Media & Production Operations, Entertainment, WDI and ASE.
• Brainstorms and develops original content concepts that are both timely and evergreen that align with brand, product and business priorities and social trends.
• Demonstrates innovation, creativity, and thoughtful integration through all work.
• Contributes to building a team that is nimble, creative, optimistic, disruptive, and develops fresh ideas.
• Stays up-to-date on social media trends and platforms, to better develop creative and innovative content strategies and campaigns. Platforms include, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTok.

Basic Qualifications:

• 3-4 Years of Social Video Production & Post-Production Experience
• Experience in social media and/or related digital marketing
• Demonstrated ability of video editing
• Experience with visual storytelling, and producing compelling and engaging social content
• A passion for social media and current trends
• Demonstrate strong creative, original and outside the box thinking
• Ability to work collaboratively within a group as well as independently with little supervision
• Openness to feedback with the ability to defend a creative choice while respectfully managing revisions
• An affinity for the Disney Brand
• Solution-oriented perspective that manages change well
• Ability to manage time efficiently and work within a deadline-oriented environment
• Proactive mindset
• Ability to work flexible hours including nights and weekends
• Willingness to try new things and gain new skills

Preferred Qualifications:

• Can formulate a point of view and clearly articulate it
• A proactive self-starting approach and eager to learn
• Broad understanding of the role of social media in society today and its application to business
• Ability to navigate a complex organization
• Experience with using and writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTok
• Knowledge and understanding of social media KPIs

The hiring range for this position in California is $73,400.00-$98,400.00 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.