Product Marketer | REMOTE

Powering Trade For The Emerging Cannabis Industry

Distru is the #1 ERP in the Cannabis Industry! We are a highly technical and customer-driven team building a software platform to streamline the supply chain for the cannabis industry. Most of the top cannabis brands and distributors across the United States use our software to manage their entire operation and stay compliant.

We take a tremendous amount of pride in our culture and have 4.8/5 stars on Glassdoor because we truly care about our people. We are stable, profitable, and heavily investing in growing new product lines to expand our reach in 2024/2025. Our investors include Felicis Ventures, Global Founders Capital, Poseidon Asset Management, and Village Global who have funded companies such as Shopify, Cruise, HelloFresh, Facebook, Slack, and Opendoor.

The Opportunity

We are an intrinsically motivated team that works without ego, is constantly learning, and gains a deep sense of satisfaction when our customers email us thank you letters like this one:

"I can’t praise Distru enough, it’s head and shoulders above any platform I’ve encountered to date. Thank you for your persistence and providing us with the right tools." 

You will be the first product marketer working on our marketing team and take ownership of our go to market strategies for new product and feature releases. You’ll be interacting directly with the leadership team including the founders and C-suite. This is a high impact role that is going to get a lot of visibility in the company!

You are articulate, passionate about product marketing, and enjoy communicating new information to an audience. You enjoy and are exceptional at delivering information in an educational and fun manner. You thrive working with a positive team and staying organized. You get excited seeing others benefit from your contributions.

Our product marketer will engage with a range of cross-functional teams, including Product, Engineering, Sales, and Customer Success, while also having an opportunity to interact directly with our customers. Our marketing team is lean and mean – we’re looking for someone who will take initiative, learn quickly, and bring a growth mindset to work every day.

In addition to our competitive pay plan with equity, we will actively enable you to reach your career goals and grow with us.

We are constantly learning and solving real problems for the cannabis industry. The success of this industry matters!

This is a remote full-time opportunity, open to applicants anywhere in the world (the job listing says Oakland, CA so it gets posted on LinkedIn).

• Lead the rollout of all new features and product lines at Distru including strategy, content, and goals, while staying on brand with our culture and voice. Includes but is not limited to: Informational graphics, short video content, website copy, newsletter releases, organizing and hosting webinars, brief instructional copy.
• Take charge of our GTM for new product lines and major new features.
• Stay up to date on industry trends, cannabis operation workflows, and customer product needs.
• Build an understanding of our customer profiles and ideal prospects, tailored to the individual needs of different cannabis business structures and state-specific regulations.
• Work closely with Marketing, Product, and our founders to develop and execute GTM strategies for new product updates and customer education content.
• Collaborate with our Customer Success and Sales teams to conduct market research, connect with our customers, and understand their product education needs.

• Excellent written and verbal communication skills
• A strong understanding of the B2B SAAS product marketing lifecycle
• A core understanding of the B2B cannabis supply chain
• A strong desire to learn and succeed in supporting cannabis operations
• Creative, content-driven methods for communicating complex ideas in an easy to understand way
• The ability to quickly grasp new information and demonstrate understanding of complex supply chain dynamics
• Demonstrated your effectiveness in previous GTM campaigns, with clear examples of your work
• Independent work habits, are diligent with planning, and detail oriented
• A data-oriented mindset and build protocols to replicate positive results
• A good sense of humor and a desire to have fun :)

• Minimum 3 years experience using software for creative content (Adobe Creative Suite products, Figma, or other tools.)
• Minimum 3 years experience in B2B SAAS product marketing
• Previous CRM experience (Hubspot is a plus)
• Comfortable speaking to an audience and being ‘the face’ on videos

• Experience planning and hosting customer facing webinars
• Experience with the technical set-up and execution of Zoom Webinars
• Experience in the cannabis industry, preferably within the B2B supply chain

• 30-minute initial interview
• 45-minute Technical Interview with Marketing Manager + assign take-home
• 45-minute review of take-home assignment with Marketing Manager
• 30-minute Team AMA Interview
• Offer Letter

• Fully remote work environment. We have teammates in 4 continents!
• Varied and competitive medical, dental and vision plan options for the employee and their dependents 
• 18 days Paid Time Off (We want you to use these!) + 11 Holidays. Sick days do not count toward these
• Competitive compensation structure

Distru was formed by an environment of mutual respect and trust made up by people working together without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by law. We believe that diversity and inclusion among our team members is critical to our success and we proactively strive to recruit, develop and retain the best and brightest people from the most diverse candidate pools we can find all over the world.