Customer Marketing Coordinator

Do you want to work on the largest healthcare platform in the WORLD?

We are Doctoralia, a Docplanner Group company, present in 13 countries, responsible for serving more than 55 million patients and processing more than 15 million appointments per month!

We currently have more than 2 million healthcare professionals in our database, totaling approximately 10 million patient evaluations to date.

Our mission is to “make the healthcare experience more human.”

Through a diverse range of services, we are able to serve different audiences: our marketplace, which allows patients to schedule and evaluate appointments and doctors at any time of the day or night; and our SaaS system (Software as a Service) aimed at optimizing office management, patient flow and online bookings. All this through an internet platform and our iOS/Android apps.

• Lead execution of customer marketing strategy focused on customers expansion (upsell / cross-sell) to increase new company revenue in Individual & SMB segments (individual medical practices, medical clinics), using the global strategy as a starting point and adapting as needed for the Brazilian and Chilean market

• Develop, execute and optimize all channels strategy (primarily e-mail marketing and whatsapp)  focused on customers audience development to increase adoption / usage of purchased products as first and ultimately drive expansions goals 

• Execute, develop and optimize a best in class customer advocacy program including managing customer’ referral program, customer’ events and other initiatives. 

• Cooperate and support Customer Success initiatives as well as other relevant departments programs to support elevating company revenue and ensure delivering seamless experience at all touchpoints and customer-centric communications.

• Cooperate closely with Head of Sales / Head of Customer Success to achieve revenue and pipelines goals 

• Own results of your initiatives: monitor, analyze team KPIs to identify drivers, impact, potential issues and improvement to be addressed

• Monitor customer-centered metrics including NPS, CSAT, and surveys to understand the voice of the customer (VoC). Derive conclusions and appropriate measures based on the metrics

• Lead and develop a team of 4 specialists. 

• Fluent English to smoothly communicate in an international environment;

• Minimum intermediate Spanish (you’ll work also with Chilean market);

• Relevant experience with extraordinary achievements in planning and  executing marketing projects in customer marketing or demand generation teams (preferably in SaaS company);

• Experience as team coordinator / team leader;

• Proven track record in designing & executing online and offline marketing projects and meeting ambitious revenue targets with significant growth;

• Proven track record in implementing inbound marketing  (fluency in any of marketing automation platform will be a big advantage); 

• Proven track record in customer advocacy initiatives (ex. referral programs, customer events, customer community building etc.);

• Mindset of building for scale with a data-driven approach to marketing;

• Solid analytical, execution, problem solving skills, including metrics-driven thinking;

• Used and love to build and execute plans at a fast pace to explore growth opportunities;

• Customer-centric mindset.

Here at Doctoralia , we value and celebrate diversity in all its forms. We are committed to attracting diverse talent regardless of gender, race, sexual orientation, religion, nationality, age, or physical condition. We are dedicated to building an inclusive and welcoming team where every individual can thrive and contribute their best!
 

• Our working hours are from Monday to Friday, from 9 am to 6 pm;

• Need to work beyond your usual hours? We have a compensatory time off system in place;

• For the commute, we offer Vale-Transporte;

• We offer a Meal Voucher worth R$660,00 a month, but if you enjoy cooking at home, you can replace it with a Food Voucher, for the same amount, or do half and half, making life easier for those who are 100% remote or hybrid;

• We offer Medical, Dental and Group Life Insurance;

• Did you think your Pet would be left out? Of course not! We offer Pet Plan, which extends care to your furry companion;

• Access to the iFeel app, for emotional comfort, which combines traditional psychology with AI, helping you through those tough days;

• ApoioPass offers free professional support and guidance in the psychological, legal, economic and social areas, providing support for those, more delicate issues;

• What about that fitness life? We offer Gympass for you and 3 dependents! Because working out alone is really boring, right?

• Creditas: Payroll loan services, eligible after 6 months of employment;

• Stock Options - eligible after 6 months of employment (5 years grace period) - YES! You become a shareholder;

• Everyone has a birthday, right? Our present, for you, is a Birthday Day Off, so that you can celebrate the way you prefer, with the ones you love the most. Also, we celebrate our work anniversary as our own day off;

• Our work Licenses are special here: in the event of the passing of loved ones, we offer 10 days off; If your Pet passes away, 2 days. Got Married:? 7 days of rest! Did the baby arrive? We offer 30 days for Dads and 6 months for Moms;

• For moms and dads ‘on duty’, we have Daycare Assistance;

• We have a robust Partnership Club, with discounts ranging from teaching institutions, such as colleges and language learning services, all the way to exclusive banking benefits;

• Do you like working here? Then refer a friend or relative! We love having family and friends around! Our New Warriors Referral Program offers up to R$600 per person who stays with us for more than 6 months;