Job details

Sr. Marketing Specialist

Descripción de la empresa

With a global mission to “make the healthcare experience more human", Doctoralia is the leading platform that offers software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly.

Descripción del empleo

Develop and execute customer-centric marketing campaigns to enhance engagement and upsells.
Develop and execute referral program stretegy for new sales.
Monitoring and analyzing all campaings and communication efforts.
Create compelling content tailored to different customer segments.
Design and implement customer loyalty programs to drive retention and advocacy.
Analyze customer data to identify trends, preferences, and opportunities for improvement.
Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
Monitor customer feedback and collaborate with the team to address concerns effectively and improve existing programs.
Support the creation of educational content to empower customers in utilizing Doctoralia's features.
Work closely with Customer Support to ensure cohesive communication and issue resolution.
Implement targeted communication strategies to keep customers informed about new features and updates.
Contribute to the development of a customer-centric culture within the organization
Keep other areas informed on the different estrategies and results.

Requisitos

Bachelor’s degree in Marketing, Business, or related field.
4+ years of experience in customer-focused marketing roles.
Proven success in developing and implementing customer loyalty programs.
Experience in analyzing customer data and deriving actionable insights.
Proficient in marketing tools and platforms.
Mainly Hubspot. Experience with Tableau, lookerstudio and excel English proficiency (Conversational and written) Familiarity with healthcare or digital platforms is a plus.