Senior Growth Marketing Manager (x/f/m)

As a Senior Growth Marketing Manager at Doctolib, you'll be pivotal in shaping and implementing marketing strategies that engage healthcare audiences. Key responsibilities include developing holistic growth marketing strategies with the Brand and Event teams, innovating lead nurturing tactics in automation, managing our Prospect CRM to maintain accurate data, analyzing channel performance, and taking full charge of the Print channel. Your goal is to foster audience understanding and translate insights into impactful marketing actions.

To qualify for the Senior Growth Marketing Manager position at Doctolib, candidates typically need several years of marketing experience, preferably in the B2B or healthcare sector. A blend of creative thinking and a data-driven approach is essential, alongside strong analytical skills. Familiarity with CRM systems and marketing automation tools like Braze and Salesforce is crucial, as is the ability to empathize with various target audience needs to craft effective marketing strategies.

As a Senior Growth Marketing Manager at Doctolib, you can expect a supportive and collaborative work environment. The role allows for hybrid working options and a flexible schedule, making it easier to balance professional and personal commitments. Additionally, Doctolib promotes a culture of inclusivity and diversity, ensuring that every team member's voice is heard and valued, which enhances overall team dynamics and creativity.

Doctolib offers a competitive benefits package for Senior Growth Marketing Managers, which includes health insurance with substantial perks, generous vacation policies featuring 28 vacation days plus one additional day for each full calendar year worked, and substantial parental leave. Employees also enjoy access to mental wellness resources, flexible working conditions, and financial support for commuting and other expenses, making it an attractive workplace.

The application process for the Senior Growth Marketing Manager role at Doctolib typically involves a series of interviews, starting with a conversation with your Talent Partner, followed by a meeting with the Hiring Manager to discuss your experiences and skills. You will also participate in a case study interview and a final interview before a reference check. This thorough approach aims to ensure the best fit for both the candidate and the team.

In responding to this question, highlight specific campaigns you've worked on, focusing on your strategic thought process. Discuss how you used analytics to inform your decisions and the results of those campaigns, demonstrating a clear understanding of what defines effective growth marketing.

A great answer will include your approach to evaluating deadlines and impact. Share any tools or methodologies you use for staying organized and effective, such as project management software, and emphasize your ability to remain flexible and adaptable to shifting priorities.

Discuss specific tools you have used, particularly Braze and Salesforce as mentioned in the job description. Provide examples of how you utilized these tools to improve marketing efficiency, track customer engagement, or enhance lead nurturing processes.

Outline the metrics you focus on, such as conversion rates, engagement levels, and return on investment. Explain your analytical process and how you use insights from this analysis to optimize performance. Provide an example from your past experience if applicable.

Be prepared to walk through the campaign’s objective, strategy, execution, and results. Highlight how you aligned various channels effectively and the lessons learned that can apply to future projects.

Discuss your research methods, such as surveys, interviews, and market studies. Emphasize the importance of empathy and tailoring marketing strategies to meet the unique needs of healthcare professionals and patients.

Sharing a specific instance will help illustrate your adaptability. Explain the problem, the data that prompted the pivot, the alternative strategy you implemented, and the outcome.

Emphasize that while data is crucial, creativity is essential for standing out in a crowded field. Discuss how you balance both aspects and share examples of creative campaigns you've spearheaded successfully.

This is a good opportunity to mention specific blogs, podcasts, or networks you follow. You can also mention attending conferences or networking with industry peers to keep your knowledge current and relevant.

Speak about your aspirations to grow within the role, potentially moving into leadership or specializing in certain areas of growth marketing. Emphasize your desire to make impactful contributions that align with the company’s mission and vision.