Lifecycle Marketing Manager at Dollar Shave Club in Marina Del Rey, CA

ABOUT DSC: We're on a mission to build a better bathroom. We started with razors way back in 2011, and now millions and millions of Members later, we've expanded into shave products, skin care, hairstyling, with more to come. We're always growing and reinventing, and we rely on killer talent to help us achieve our goal of owning the bathroom. If you're a team-playing innovator, you'll fit right in. A sense of humor helps, too. ROLE Summary: DSC is looking for a smart, hungry, and technical Lifecycle Marketing Manager to lead the strategy and execution of Dollar Shave Club's multi-channel CRM initiatives for all DTC selling markets. The ideal candidate will have both passion and expertise in creating multi-channel customer journeys spanning digital touchpoints (ex. email, SMS, push, on site display) and print collateral (ex. direct mail, in shipment marketing) to support omni business KPIs. The candidate will also have experience working with loyalty platforms to drive desired customer... behavior at the right moment in time, served through the right channel. The right fit for this role should also demonstrate ability to successfully drive marketing programs from concept to deployment, and lead ongoing tuning and optimization efforts through a customer centric lens to increase customer lifetime value. Excellent communication skills, stakeholder management, and people management are critical as the role will partner closely with Strategic Analytics, Digital Product Management, Engineering, Brand Management, and our internal Creative Agency. Strong campaign and project management skills coupled with ability to think outside-the-box to deliver new and innovative experiences will make this person thrive in this role. Responsibilities: Marketing Campaign Strategic Development, Execution & Optimization: Establish themselves as the Email Service Provider (ESP) power user Manages the cross-functional workflow and development of customer growth and monetization campaigns, prioritizing as necessary Guide team in the set-up, QA and launch campaigns with rigor and precision, especially campaigns using dynamic content and behavioral triggers Own the roadmap of ongoing multivariate (A/B) tests of customer segmentation, subject lines, time of send, content, and more Be the hub of campaign performance metrics, consumer insights and more guide team's directional focus to optimize existing programs and drive ideation of new programs Track and manage the channel health of all marketing channels Develop strategy for an array of campaign types - transactional emails, behavior-triggers, lifecycle programs, churn prevention, win back and more Play a key role in loyalty program development and GTM Project and People Management: Manage and guide direct reports to drive business results Foster a collaborative environment for direct reports and cross functional partners that supports day-to-day cross-functional processes of campaign development across design, engineering, setup, launch and analysis; working closely with design and engineering teams to meet deliverable dates Manically prioritize testing roadmap, pivoting as new business trends emerge Analytics: Develop system to track and analyze daily, weekly and monthly campaign and channel KPIs to provide key learnings and actionable insights Partner closely with our Strategic Analysis team in identifying measurement requirements for new programs and initiatives Work closely with Data Engineering to ensure necessary attributes are accessible to support performance reporting and future customer cohorting Identify high impact opportunities for revenue growth, informed by customer performance trends Qualifications: Bachelor's degree 5 years experience in digital, e-commerce CRM marketing Expertise in at least 1 enterprise Email Service Provider (ESP) platform, preferably Braze Expertise in at least 1 loyalty platform (ex. Session M, yotpo) Mastery with customer-event-driven, personalized campaigns (transactional emails, behavior-triggers, lifecycle programs). Strategic development of programs to control ecommerce and CRM KPI metrics. Strong campaign and project management skills, delivering on tight deadlines. Can do, positive infectious attitude. Problem-solving mentality. Strong bias for action and data-driven decisions. Dynamic, flexible personality; capable of changing on-demand and innovating rapidly. Willingness to roll-up sleeves and dig-in. Highly organized. Excellent written and verbal communication skills. Low ego, high ambition. Salary Range: $100K -- $150K Minimum Qualification Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse