New York, New York
Marketing /Full-Time/ Remote
As the Growth Lifecycle Marketing Director, you will be responsible for the development and execution of the growth marketing strategies and tactics. You should have proven success in building and managing a variety of lifecycle/retention marketing programs, a history of creating cross-functional processes, an entrepreneurial attitude, and analytical skills. This is a very cross-functional role, working closely with Product, Design, and Data teams. This role reports to the Head of Revenue.
Key Responsibilities
- Build a multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, and other marketing channels
- Manage the creation and execution of email marketing programs, within onboarding, retention, and reactivation
- Assist in calendaring, messaging, testing, and audience selection for campaigns
- Drive and optimize KPIs including, open rate, CTR, product adoption, product engagement, and retention
- Work with cross-functional teams (product, creative, design, analytics, operations, customer service, business development) to execute marketing campaigns and analyze program/campaign effectiveness
- Support the implementation of lifecycle and marketing triggers to generate member feedback, via NPS and TrustPilot
About doola
doola is building the OS for the next generation of online businesses. Formation. Legal Docs. EIN. US Address. Bank Account. Payments. Taxes. Website. US Phone Number. $1000s in Software Perks. And More. We handle the operational details. You grow your business. From start to six figures+ in revenue, we're with our companies for the long term.
Our mission is to unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.
We're seeing some exciting growth right now. Our product resonates strongly with customers worldwide, and we have worked with entrepreneurs on every continent (except Antarctica, yet!). We're backed by some of the top investors in the world, including Nexus Venture Partners, Harvard Management Company, Y Combinator, and HustleFund, and you'll be an early member of our rapidly growing company. We know we're only scratching the surface of what's possible in terms of the value we know we can provide.
Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and enthusiasm for small businesses, you will find a home at doola.
doola is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. doola considers qualified applicants with criminal histories consistent with applicable federal, state, and local law. doola is also committed to providing reasonable accommodations for talented individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation made due to a disability, please let your recruiter know.
Doola offers a "Business-in-a-Box" solution for online small and medium-sized businesses (SMBs). The service handles all the essentials required to establish an LLC, including setting up bank accounts.
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