Senior content Creator

dopay is seeking an experienced and strategic Content Lead to oversee the development and execution of all content initiatives across multiple platforms and formats. The Content Lead will be responsible for leading a content team, ensuring content aligns with the brand’s voice, drives engagement, and supports the company’s marketing and business goals. This role requires a blend of leadership, creative, editorial, and strategic thinking to develop content that resonates with target audiences and advances the company’s objectives in the fintech industry.

Responsibilities

• Drive the creation of thought leadership content to position dopay as an industry leader, staying informed about fintech trends and fostering innovation in content development.
• Develop and implement a comprehensive content strategy that aligns with business objectives, supports marketing campaigns, and drives brand awareness and engagement.
• Manage and oversess the content creators, writers, designers, and other contributors, ensuring collaboration and consistency in content production.
• Oversee all content production, ensuring high standards of quality, accuracy, and adherence to brand voice and style guidelines.
• Define and create target personas and audience segments, tailoring content strategies,  messaging and assets per industry to meet the specific needs and preferences of these groups.
• Lead the creation and curation of diverse content types, including blogs, articles, white papers, case studies, social media posts, video scripts, newsletters, and more.
• Work closely with marketing, design and different stakeholders, product, and sales teams to ensure cohesive and integrated content across all channels.
• Track content performance, utilizing analytics tools to measure success, optimize future content, and report results to stakeholders.
• Ensure all content is optimized for search engines, AB test  and adheres to SEO best practices to drive organic traffic and improve search visibility.
• Develop compelling narratives that strengthen the brand identity, tell the dopay story, and communicate the company’s value proposition to both B2B and B2C audiences.
• Oversee the content calendar, ensuring timely delivery of content assets and maintaining a consistent publishing schedule

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 6+ years of experience in content strategy, creation, and management, preferably within fintech, technology, or financial services.
• Proven experience managing a content team, with strong leadership and mentoring skills.
• Exceptional writing, editing, and storytelling abilities, with the capacity to adapt content to various audiences and formats.
• Strong understanding of SEO, content marketing strategies, and analytics tools (e.g., Google Analytics, SEMrush).
• Ability to create and execute data-driven content strategies that align with business goals.
• Experience with the BTB
• Experience in fintech, financial services, or a related industry.
• Experience with social media strategy and content management systems (CMS).
• Excellent organizational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with a keen eye for detail and a passion for delivering high-quality content.

Preferred Skills:

• Familiarity with video production, graphic design, or multimedia content development.
• Strong interpersonal skills and the ability to collaborate across departments and teams.
• Leadership skills

Why Join dopay?

• Be part of a mission-driven company dedicated to advancing financial inclusion in emerging markets.
• Lead a creative team in a fast-growing fintech company where innovation and impact are at the forefront.
• Work in a collaborative and diverse environment that values creativity and growth.
• dopay is an equal opportunity employer, committed to fostering an inclusive and dynamic workplace for all.