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Senior Product Marketing Manager (Founding PMM!)

About the role

We’re looking for a high-caliber Senior Product Marketing Manager to launch the function and lead the charge in defining, positioning, and communicating what makes Doss's Adaptive Resource Platform (ARP) game-changing. This is a product-first role, focused on intellectually rigorous product marketing that distills complex ideas into simple, sticky narratives. That being said, your first 6 months will involve a lot of content creation! We need a master of the English language and help in up-leveling what you see on our site. 

You’ll take ownership of defining the product, packaging it, and bringing it to market across various industries, including manufacturing, construction, consumer packaged goods (CPG), and logistics. You’ll work cross-functionally with product, sales, and leadership, and you’ll bring the horsepower to turn those insights into crisp messaging, impactful collateral, and high-velocity execution.

This role is perfect for someone who has done real product marketing — built positioning frameworks, launched complex features, and knows how to think like a founder.

What you'll do

  • Own Product Messaging & Positioning: Define and evolve how we talk about the product, its architecture, and its value across different industries and buyer personas.

  • Drive Launch Strategy: Partner with Product and Sales to lead GTM for new capabilities—from narrative and naming to pricing and packaging.

  • Create Strategic Assets: Produce clear, compelling solution guides, sales decks, use-case pages, and competitive intel that distill the “why now” of Doss.

  • Build a Modular Content System: Turn core product messaging into reusable, high-quality outputs—case studies, blog posts, newsletters, social assets, etc.

  • Own the Website Narrative: Work with design and growth to evolve our website into a high-converting, story-first experience.

  • Operate at Both Altitudes: You can dive deep into the product with engineers or zoom out to craft a GTM narrative with execs.

What You Bring

  • 4+ years in a true Product Marketing role (title and function) at a high-growth SaaS startup. Bonus if you’ve done time in agency or ops-heavy industries.

  • Proven success packaging technical, horizontal products and bringing them to market in verticalized ways.

  • High IQ, high output: You think clearly, write fast, and can turn raw concepts into crisp messaging that scales.

  • Sharp design instincts—you don’t need to be a designer, but you know what good looks like (Figma chops are a plus).

  • Deep empathy for operators: You can speak credibly to buyers in ops, finance, and supply chain without buzzwords.

  • You’re excited to build in-person, 5x/week with a team of humble killers in SF.

About you

  • Strategic Thinker: You love distilling messy problems into clean frameworks.

  • Builder’s Energy: You’re generative, iterative, and thrive with ambiguity.

  • Customer Obsessed: You always tie your work back to real use cases and value delivery.

  • Craft-Driven: Whether it’s a headline or a deck, you care deeply about doing things well.

Why Doss?

Doss is reimagining how operational teams work with data—building a flexible, workflow-centric platform that replaces dozens of siloed tools. We just raised a strong Series A round and are scaling with discipline.

You’ll work closely with our CEO and product team to define how we show up in the market—this is the first PMM hire, and there’s enormous room for growth, ownership, and impact.

We have top-notch benefits

  • Premium comprehensive medical, dental, and vision insurance.

  • Unlimited PTO and mandatory US Holidays.

  • 401(k), immediate eligibility.

  • Fitness, commuter (BART/MUNI/CalTrain), and equipment stipends.

  • Beautiful SF office (snacks, caffeine, founders who actually want to work in-person, guest appearances by Nicolas Cage).

Compensation

  • The salary range for this role is $150k-$225k.

  • All compensation packages include equity because we believe employees building Doss deserve ownership. Salary and equity offered will be determined by several factors, including job-related skills, experience, and relevant education or training.

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Average salary estimate

$187500 / YEARLY (est.)
min
max
$150000K
$225000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager (Founding PMM!), Doss

Are you ready to take on an exhilarating challenge as a Senior Product Marketing Manager with Doss in vibrant San Francisco? This is a unique opportunity to be the founding Product Marketing Manager and to play a pivotal role in shaping the narrative of our groundbreaking Adaptive Resource Platform (ARP). In this dynamic position, you'll lead the charge in defining, positioning, and communicating what truly sets Doss apart in various industries, such as manufacturing, construction, CPG, and logistics. Your first six months will be all about crafting compelling content—if you’re a master of storytelling and love transforming complex ideas into engaging narratives, this role is tailor-made for you! As you collaborate with cross-functional teams across Product, Sales, and leadership, your insights will translate into crisp messaging and impactful marketing collateral. Here, you’ll not only define product messaging and launch strategies, but you'll also create strategic assets that showcase why Doss is a game-changer. You'll dive into details with engineers and zoom out to connect with executives, all while focusing on delivering real value to customers. If you have over four years of experience in product marketing within the SaaS space and are as excited about building a brand as you are about diving into the nitty-gritty, then this is your chance to thrive in an environment filled with talent and innovation. Join us in reimagining how operational teams interact with data and make a real impact with Doss!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager (Founding PMM!) Role at Doss
What are the responsibilities of a Senior Product Marketing Manager at Doss?

As a Senior Product Marketing Manager at Doss, your primary responsibilities include defining product messaging and positioning, driving go-to-market strategies for new feature launches, and creating strategic assets like solution guides and sales decks. You'll also build a modular content system to ensure high-quality outputs and oversee the evolving narrative of our website to maximize conversion and storytelling effectiveness.

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What qualifications are required to be a Senior Product Marketing Manager at Doss?

To qualify for the Senior Product Marketing Manager position at Doss, you should possess at least 4 years of experience in product marketing at a high-growth SaaS startup. A proven track record of successfully packaging and launching technical products in specialized markets is essential. Strong communication skills, design instincts, and the ability to empathize with operations and finance buyers are also crucial.

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What is the expected salary range for a Senior Product Marketing Manager at Doss?

The salary range for the Senior Product Marketing Manager role at Doss is between $150k and $225k. Additionally, compensation packages include equity, recognizing the contribution of employees in building and growing the company. Salary will depend on various factors including experience and relevant skills.

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What benefits does Doss offer for the Senior Product Marketing Manager position?

Doss provides a comprehensive range of benefits for the Senior Product Marketing Manager role, including premium medical, dental, and vision insurance, unlimited PTO, and a 401(k) with immediate eligibility. They also offer stipends for fitness and commuting, along with a collaborative workspace in San Francisco, enriched with snacks and coffee!

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What makes Doss an exciting workplace for a Senior Product Marketing Manager?

Doss is an exciting workplace for a Senior Product Marketing Manager due to its innovative vision of reimagining operational workflows amidst a flexible data-centric platform. The culture promotes collaboration and empowers individuals to have a significant impact right from the start, especially as you will be their founding PMM, working closely with the CEO and product team.

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Common Interview Questions for Senior Product Marketing Manager (Founding PMM!)
How would you define a successful product messaging strategy?

A successful product messaging strategy must resonate with the target audience, clearly articulate the product's unique value propositions, and be adaptable across various channels. As a candidate, you should emphasize the importance of market research, customer understanding, and continuous iteration based on feedback.

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Can you provide an example of a product launch you were involved in and your role in it?

Discuss a specific product launch where you played a significant role. Include details about your contributions, how you developed messaging and positioning, and how you collaborated with cross-functional teams to ensure a successful launch. Highlight outcomes such as market response or sales figures.

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What strategies do you use to communicate complex technical products to a layperson?

Explain that the key is to distill technical specifics into simple, relatable concepts. Use analogies, focus on the benefits rather than the features, and ensure clarity in your messaging. Involve storytelling techniques to make the information more engaging.

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How do you prioritize tasks when you have multiple product launches scheduled?

Elaborate on utilizing prioritization frameworks like the Eisenhower Matrix or RACI model to gauge urgency and importance. Mention the importance of aligning tasks with critical business objectives and collaborating closely with your team to make informed decisions.

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What role does market research play in your product marketing strategies?

Emphasize that market research is foundational in understanding customer pain points, market positioning, and competitive landscape. Highlight how you leverage qualitative and quantitative data to inform your marketing strategies and iteratively refine your approach.

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How do you measure the success of a product marketing campaign?

Discuss key performance indicators (KPIs) relevant to product marketing, such as conversion rates, customer acquisition cost, return on investment, and brand awareness. Explain how you analyze data both pre-and post-campaign to draw valuable insights.

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How would you approach pivoting a marketing strategy if initial results are unsatisfactory?

Explain your approach to analyzing underlying issues in the results, collecting feedback, and identifying if pivoting the message, target audience, or channels is necessary. Describe resilience and adaptability as key traits that allow effective strategy adjustments.

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How do you handle feedback from sales teams on product messaging?

Tackle this by sharing that you view feedback as a vital component of refining product messaging. Discuss the importance of regular communication, ensuring that sales teams feel heard and involved in the messaging process to align closely with their frontline experiences.

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What experience do you have with digital marketing tools and how do you leverage them?

Detail your familiarity with various digital marketing tools used for content distribution, lead tracking, and analytics. Provide examples of how you have leveraged these tools to optimize campaigns, analyze performance, and adjust settings for improved outcomes.

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How do you envision the future of product marketing in a SaaS environment?

Discuss the growing importance of customer-centric approaches, data-driven decisions, and integration of AI-driven tools in product marketing. Emphasize adaptability to evolving digital landscapes and how continuous learning is critical for staying ahead in the SaaS sector.

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