Job details
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Lifecycle Marketing Lead
Dovetail is seeking a Lifecycle Marketing Lead to enhance customer acquisition and retention efforts by developing data-driven lifecycle marketing strategies.
Skills
- Strong lifecycle/customer marketing experience
- Data-driven and analytical mindset
- Tech industry experience
- Expertise in marketing automation tools
Responsibilities
- Set the vision and strategy for lifecycle marketing
- Map out the customer journey into actionable segments
- Define and measure lifecycle marketing metrics
- Collaborate across the business
- Utilize data and A-B testing to deliver personalized content
- Institutionalize email and customer comms best-practices
- Own the lifecycle marketing tool stack
Benefits
- Equity for all employees
- Equal parental leave of 20 weeks
- Extra paid days off
- Opportunities for career development
- Comprehensive health benefits and mental wellness support
To read the complete job description, please click on the ‘Apply’ button
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
LOCATION
SALARY RANGE
$160,000/yr - $190,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
July 16, 2024
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