Marketing Coordinator

Do you love producing engaging social content, executing data-driven email campaigns, and using KPIs to grow online communities through content marketing? 

Do you want to work remotely for an impact-based, female-founded, fast-growing company?

We are looking for a Marketing Coordinator to join our marketing team and be a key player in our organization to help us reach more customers and grow our impact. We are looking for someone who believes in our mission, has heart, and is comfortable with fast-paced growth.

As Marketing Coordinator, you’ll report to our Lead Marketing Specialist and be responsible for implementing our social strategy, increasing engagement, expanding our social reach and delivering on our email promotions.

What You’ll Do:

Build on and execute the Dow Janes social media strategy

• Using your social media, content development and storytelling expertise to create fresh and compelling social media content that furthers our brand’s online presence.  
• Strategizing, implementing, and scheduling daily posts that are native and relevant to each platform, including Instagram, TikTok, Pinterest, YouTube, LinkedIn, and Facebook. 
• Work hand-in-hand with our writing and production team members to engage and grow our audience with content that is inspiring, educational, and entertaining.
• Engaging with our community and other creators via DMs, comments, etc.
• Stay ahead of trends, anticipating algorithmic shifts, and master best practices to generate leads, sales, and foster engaged communities on social media 
• Compose SEO-enhanced titles, tags, headlines, and thumbnails for social posts that capture attention.
• Provide insights and reporting for social media campaigns, leveraging data from HubSpot and other analytics tools.

Execute our email promotions and support additional marketing initiatives

• Collaborate with writing and production teams to create strategic content calendars, drive the production cycle forward and ensure engaging content across all platforms.
• Leverage your keen attention to detail to meticulously review and proofread content before publishing, ensuring brand consistency and error-free execution.
• Work closely with Lead Marketing Specialist to execute strategic promotions to our email list.
• Support email marketing campaigns by tracking performance metrics such as open rates, click-through rates, and conversion rates, identifying opportunities for optimization.
• Coordinate A/B testing for email content to optimize performance.
• Set up, monitor, and analyze email workflows in HubSpot, ensuring accurate segmentation and delivery.
• Work alongside the marketing team to support new and ongoing marketing initiatives.

Who Will You Work With:

You will report directly to our Lead Marketing Specialist.

You will also work closely with our Technical Marketing Associate who owns our marketing technology and reporting, as well as our copywriters, YouTube editors, and other contractors.

Where You Will Work:

We work 100% remotely. Our work hours are 8am to 6pm Pacific Time, with some flexibility based on time zones.

What does Dow Janes do and why:

Dow Janes is a company built by women, for women+. We’re on a mission to get more money in the hands of more women+ through financial education. We help women+ get out of debt, learn to save, and get invested.

Through financial education curriculum, coaching, and community we support women+ on their financial transformation journey. We currently offer three programs: Million Dollar Year, Wealth Building Accelerator and Intentional Investing.

If you’re excited about contributing to our fast-paced growth and mission to change the world, we encourage you to apply.

This could be you if:

• You have a passion for producing engaging social content.
• You live and breathe social media and have a constant pulse on new trends and what’s working. 
• You’re experienced with social media KPIs and use them to define, monitor, and grow social media audiences.
• You have experience working with and giving feedback to external creators.
• You’re an effective, clear communicator in all formats.
• You have a sharp eye for detail (secret code 222), consistently catching errors and ensuring all content is polished and aligned with brand standards before it goes live.
• You care deeply about your work, colleagues, and the wellbeing of the company.
• You’re 100% comfortable working in a remote environment.
• You do great work autonomously and as part of a highly collaborative team (you’ll need to do both here!)
• You’re a driven, hungry, curious, and highly ambitious self-starter that thrives on optimizing project workflows and relentlessly tests new growth initiatives to get more clicks, views, subscribers
• You’re skilled at taking strategic direction and turning it into strong creative content, with minimal creative direction
• You’re a blend of creative and analytical – you can write compelling captions and content and project manage the entire content process from start to finish 

Diversity, Equity, & Inclusion:

Dow Janes is an equal opportunity employer and we value diversity at our company. When hiring, we look for people who will add a new perspective and bring different experiences to our team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you do not meet every single qualification, we still encourage you to apply.

• 2+ years of social media marketing experience
• Experience (and proven results) with building engaged social media audiences for Instagram, TikTok, LinkedIn, Facebook, YouTube and Pinterest
• Experience with marketing campaign and project coordination
• Strong technical aptitude
• Strong attention to detail
• Email and content marketing experience a plus
• Previous experience with Hubspot is a plus
• Strong creative and aesthetic skills
• A curious, efficient, and solution-oriented mindset
• Ability to thrive in a fast-paced, entrepreneurial environment

Benefits:

• Work from anywhere in the U.S. (we're 100% remote)
• Competitive compensation package includes:
• Base Salary ($65-75K per year based on experience)
• Health, vision and dental insurance stipend
• 401K + wealth building stipend
• Technology reimbursement
• Annual corporate retreat
• 4 weeks PTO and all federal holidays
• 3 months paid maternity leave and an additional 3 months unpaid if desired

Why you’ll love it here:

• We’re a small enthusiastic team of people who love their work, love this company, and love each other.
• We’re a 100% women owned company.
• We believe in doing well by doing good.
• We want you to love your life and thus stay with us for life. We work smart and strategically to eliminate busy work and wasted efforts. We intentionally direct our energy to tasks and ideas that produce results - and that’s it.
• You can work independently and from anywhere (we’re 100% remote).
• You get to use your talents for good! You’ll be directly making an impact helping women+ transform their financial lives (and thus their entire lives!)
• You’re changing the world (actually). Your ideas matter. You’ll directly see the impact of your contributions on our customers and employees.