Consumer Research/Marketing Co-op (Graduate Student) - Winter/Spring 2025

Consumer Research/Marketing Co-op (Graduate Student) - Winter/Spring 2025

Hybrid: On site in East Boston 3x per week

Hours: 40/hours a week

Pay: $25/hr

The Mission of the Role:

The Downeast Consumer Research/Marketing Co-op will support product development, innovation and consumer research, in addition to the essential functions of the marketing team. This experience will allow a graduate student the opportunity to focus on Brand Marketing tasks, while also getting involved with Trade and Field Marketing.

The Role:

Product Development and Innovation

- Play an active role in consumer maret research and development for new product innovation at Downeast.

- Analyze and report on key findings for assigned projects.

Brand Marketing:

- Gain exposure to packaging development projects and process

- Report on marketing analytics for consumer engagement and market share

- Procure products necessary for liquid development and digital marketing initiatives

- Monitor and maintain marketing budget allocations

- Actively contribute to innovation meetings

Trade/Field Marketing:

- Support with package requests for cider samples and point of sale items 

- Assist with pre-sampling events functions- such as account confirmation, product pick up, and administrative tasks

- Collaborate with Trade Marketing Associate and Field Marketing Managers on a weekly cadence 

Requirements:

- Past market research, consumer research and analytics experience (1-2 years)

- CPG background strongly preferred

- Must have a car

- 21+

- Actively enrolled as a graduate student in one of the following (or similar) areas of study: Marketing, Communications, Business Analytics

About Downeast Cider:

We aspire to build an enduring company with a world-class brand, known as an extraordinary place to work. It’s been 12 years since our first batches of unfiltered cider were fermented in the dorms of Bates College, Maine, and while we’ve gained 231 new teammates and 1.6 million cases of tasty drinks - with a growing assortment beyond cider - we remain 100% founder-owned. We’re a scrappy team that enjoys the hard work of creating a company because we get to work on fun things with people we like. We like to hire the way we like our cider, unfiltered. With the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are