Regional Marketing Manager (w/m/d) Nordrhein-Westfalen

To qualify for the Regional Marketing Manager position at Drees & Sommer, candidates should possess a Bachelor’s or Master’s degree, ideally with a focus on marketing. Additionally, at least five years of relevant work experience in a consulting agency or corporate marketing is essential. Proficiency in German and good command of English are mandatory, along with strong communication skills and a proactive working style.

As a Regional Marketing Manager at Drees & Sommer, you can anticipate ample opportunities for career development. The company encourages professional growth through individual training in the Drees & Sommer Academy, enabling you to enhance your skills and advance within the organization, ultimately contributing to impactful marketing strategies.

Drees & Sommer prioritizes work-life balance by offering options for mobile working. This flexibility allows Regional Marketing Managers to effectively manage their personal and professional commitments while contributing to the team's success.

In the Regional Marketing Manager role at Drees & Sommer, you will work on exciting projects related to real estate, infrastructure, and industry marketing. You will implement marketing campaigns, develop communication formats, and participate in organizing engaging regional events, all designed to elevate the company’s presence in Nordrhein-Westfalen.

The main responsibilities of a Regional Marketing Manager at Drees & Sommer include implementing central marketing strategies, advising regional colleagues on communication needs, planning and executing regional events, and preparing content for internal communications. You will play a pivotal role in aligning marketing efforts with business objectives.

Essential skills for the Regional Marketing Manager at Drees & Sommer include strong communication abilities, proactive and independent work ethic, and excellent customer orientation. A hands-on mentality and awareness of current trends in the marketing and real estate industries are also critical for success in this position.

Drees & Sommer fosters teamwork for the Regional Marketing Manager by encouraging collaboration between the marketing team and regional sales staff. This collaborative environment enables the sharing of insights, ideas, and strategies to create compelling marketing initiatives and achieve mutual goals.

When answering this question, highlight specific campaigns you have managed successfully. Discuss your approach to planning, execution, and measurement of campaign effectiveness, and illustrate your ability to strategize towards lead generation and customer engagement.

In your response, share your methods for staying informed about marketing trends, such as attending industry conferences, subscribing to relevant publications, and engaging with professional networks. Emphasize your proactive approach to integrating these trends into your marketing strategies.

Describe strategies such as personalized communication, utilizing social media effectively, and organizing engaging events. Emphasize the importance of understanding customer needs and adapting your approach accordingly to nurture lasting relationships.

Share your views on fostering open communication and promoting mutual support among team members. Discuss the importance of regular meetings, sharing success stories, and collaborating on creative solutions to meet regional marketing goals.

Discuss strategies like customizing messages based on the audience, employing active listening skills, and providing timely updates. Emphasize the significance of clarity and responsiveness to foster strong relationships with stakeholders.

Provide a specific example of a challenging project, detailing the obstacles you faced and the strategies you employed to overcome them. This showcases your problem-solving ability and resilience in delivering results.

Share your approach to prioritization, possibly utilizing tools like to-do lists or project management software. Explain your method for aligning daily tasks with overall marketing objectives and deadlines.

Discuss the types of events you have organized, detailing your role in planning, executing, and measuring their success. Highlight transferable skills such as project management and teamwork.

Emphasize the importance of using data to inform your marketing decisions. Discuss how analytics help in understanding customer behavior, measuring campaign effectiveness, and refining your strategies.

Explain your approach to receiving and addressing feedback, including the importance of maintaining professionalism, seeking to understand the client's perspective, and providing constructive solutions to resolve their concerns.