Senior Lifecycle Marketing Manager, HelloSign at Dropbox in San Francisco, CA

Responsibilities Define overall email acquisition, conversion and retention strategy; evaluate and provide ROI quantification Own day-to-day execution and performance of onboarding, evergreen and engagement campaigns, journeys and overall program effectiveness; make data-driven decisions to optimize performance Drive A/B testing and multivariate testing with long-term control groups to identify impacts of full lifecycle programming Develop KPIs around free trial to first payment conversion and identify key actions to retaining members to grow Lifetime Value (LTV) Work closely with the Marketing Analytics team on analysis and reporting on the success of programs and retention KPIs Continuously strive to better understand customer behavior and gain actionable insights that flow into enhanced onboarding and engagement strategies and experiences Requirements 5 years of experience in lifecycle/email marketing with a B2B brand. SaaS experience would be ideal. Proven track record of working... at the strategic and tactical level to develop and execute innovative and effective campaigns (player-coach) Strong project management and prioritization skills Has a good understanding of what engagement, retention and upsell metrics are and how to impact them via email Experience with Marketo (or comparable email marketing platforms) Experience with A/B testing Ability to work cross-functionally and manage various stakeholders Core understanding of subscription products and self-service sales preferred B2B experience required; SaaS experience is a plus Salary Range: $100K -- $150K Minimum Qualification Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse