Senior Manager, Search Engine Optimization (SEO)

About EABAt EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent... awards.For more information, visit our careers page.The Role in Brief:Senior Manager, Search Engine Optimization (SEO)The Senior Manager, SEO at EAB is a role designed for a visionary and an executor who is passionate about enhancing the digital experience in the educational sector. This role is a blend of a strategic thinker and an analytical doer. This role is ideal for someone capable of developing comprehensive SEO strategies and diving deep into data analysis to inform decisions and drive growth. You'll play a crucial role in improving our online presence, ensuring our content is visible and impactful. This position demands a proactive approach to SEO, from strategic planning to execution, and requires strong collaboration skills to work effectively across multiple lines of business and with various marketing teams.This hire may be based in Washington, D.C.; Richmond, VA; or open to remote employment within the Eastern or Central time zones in the continental United States.Position Responsibilities:Strategic SEO leadership : Develop and implement SEO strategies that align with EAB's overarching goals, focusing on maximizing digital visibility, user engagement, and lead generation.Analytical expertise : Employ advanced analytical skills to interpret SEO data, turning raw data into actionable insights that drive strategy adjustments and optimizations.Expertise in SEO tools and WordPress : Utilize in-depth knowledge of essential SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz) and WordPress. Experience with Marketo and Salesforce is highly desirable for integrating SEO with broader marketing and CRM strategies.SEO campaign management : Oversee all SEO activities, from keyword research and content optimization to technical SEO adjustments and link-building strategies.Data-driven optimization : Analyze performance data to refine and adjust SEO strategies, ensuring maximum impact and alignment with organizational goals.Hands-on SEO execution : Lead keyword research, content optimization, link building, and technical SEO audits, applying best practices to enhance SEO performance across all initiatives.Cross-departmental collaboration : Work closely with product marketing, website user experience, and other teams to integrate SEO best practices across EAB's digital efforts.Leadership and development : Mentor and guide the digital marketing team, fostering an environment of learning and growth to stay ahead of SEO trends and best practices.Performance reporting : Regularly monitor and report on SEO performance, providing stakeholders with insights and actionable steps for continuous improvement.Basic QualificationsBachelor's degree in marketing, business, information technology, or a related field.A minimum of 3 - 4+ years of experience, with a strong track record of developing and executing successful SEO strategies, particularly in a leadership role. This includes a deep understanding of SEO principles and the ability to apply them in a strategic manner.Proven expertise in utilizing SEO tools (Google Analytics, SEMrush, Ahrefs, Moz) and WordPress.Demonstrated capability in not only leading SEO strategies but also taking a hands-on approach to implement solutions directly. This unique blend of strategic leadership and practical execution is crucial for navigating the fast-paced and ever-evolving landscape of SEO.Exceptional analytical skills, with the ability to distill complex data into actionable insights and strategies. This includes a proficiency in evaluating SEO performance metrics to guide strategic decisions and optimize results.Strong communication skills, enabling effective collaboration across teams and clear presentation of strategies and outcomes to stakeholders at all levels.A passion for continuous learning and development in SEO and digital marketing, keeping abreast of the latest trends, techniques, and algorithm changes to maintain a competitive edge.Ideal QualificationsExperience with Marketo and Salesforce is a valuable asset, enhancing our integrated marketing efforts.Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise.If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.Compensation:The anticipated starting salary (base) range for this role is $65,500 - $85,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.Benefits:Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.Medical, dental, and vision insurance plans; dependents and domestic partners eligible20+ days of PTO annually, in addition to paid firm and floating holidaysDaytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)401(k) retirement savings plan with annual discretionary company matching contributionHealth savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plansEmployee assistance program with counseling services and resources available to all employees and immediate familyWellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxationGender affirming care coverageFertility treatment coverage and adoption or surrogacy assistancePaid parental leave with phase back to work program for birthing and non-birthing parentsAccess to milk shipping service to support nursing employees during business travelDiscounted pet health insurance coverage for dog and cat family membersCompany-provided life, AD&D, and disability insuranceFinancial wellness resources and membership in a robust employee discount programAccess to employee resource groups, merit-based advancement, and dynamic professional growth opportunitiesBenefits kick in day one, see the full details hereThis opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate lawShow full descriptionCollapse