Ecommerce Manager

The Brand:

Lucky Saint launched in October 2018 with an ambition to redefine expectations of alcohol-free beer. Founder Luke Boase spent two years, working with six different brewers in three countries in the pursuit of creating the world’s best alcohol-free pilsner. Unfiltered. Uncompromising. Unapologetic. Rewarding all those who aren’t drinking with the beer they deserve.

Lucky Saint is now the UK’s biggest dedicated Alcohol Free beer brand, and The Official Beer of Dry Jan ‘22 in partnership with Alcohol Change. We’re listed in 3000 premium venues across the UK including 39 Michelin star restaurants, The Ivy Collection, Honest Burger and Dishoom plus 2500 grocery stores, including 85% of all Sainsbury’s. In Q1 ‘22 we will apply to become a BCorp - in line with our 3 team-generated values of: Be Generous, Stay Humble, Get Lucky.

Since launch Lucky Saint has received widespread attention in the media and drinks industry for revolutionising the non-alcoholic beer category, we were awarded Imbibe’s best no/low lager last year and have been welcomed by the prestigious BBPA (British Beer and Pub Association) as its first alcohol free member in its 116 year history. Lucky Saint is also a member of UK Hospitality, Club Soda and ANBA.

We are a fast-growing team, who all passionately care about the brand and maintain exceptionally high standards at all touch points of the business - whether that’s working with consumers, customers, our suppliers and each other. We’re interested in people who want to spearhead a revolution in the industry, who are naturally curious, entrepreneurial, commercial and restless to make magic happen.

The opportunity

The E-commerce Manager will support what is an omni-channel business by leading the activity to drive traffic and improve conversion through the Lucky Saint website and Amazon store. You'll be an experienced E-commerce Manager who has previously focused on acquisition strategies to drive growth and constant CX optimisation to improve conversion. You'll need to be both strategic and executional; as a lean team we'll need you to be hands-on and work at pace to continually improve efficiency, with key responsibilities including website management, budget ownership, development of promotional and campaign calendar and be proficient in reporting with data and genuine insight to drive performance, at scale.

You'll collaborate closely with internal marketing (brand, design and comms), partnerships, finance and operations teams as well as external consultants and agencies to ensure objectives align with the rest of the business and we achieve targets. You'll ultimately manage the e-commerce strategy to improve site performance and KPIs such as AOV, conversion rate, revenue, bounce rate etc, and be heavily involved in digital marketing strategy across all channels including Email, PPC, SEO, Paid Social and Affiliate.

The absolute primary objective is to ensure delivery of an outstanding customer experience at every touchpoint throughout the journey.

Reporting to: Growth Director

Key responsibilities

• Delivery of commercial KPIs and reporting on channel P&L
• Management of the Lucky Saint website, including landing pages, product reviews, homepage and other site content
• Monitoring key site metrics including conversion rate, bounce rate, AOV, exit rates, traffic (new vs existing) etc
• Regular data driven reporting using analytics via Google Analytics and other third party tools to gain a strong understanding of the customer journey to optimise sales, measure campaign and channel performance, and define DTC strategy for Lucky Saint
• Produce, analyse and continuously revise sales and stock projections
• Work closely with the Growth Director to identify new and innovative ways to drive traffic as well as improve quality from existing channels
• Monitor and optimise conversion on key landing pages
  
• Coordinate and project manage website development and bug fixes
• Build out and optimise the CRM programme to improve acquisition of new leads as well as increase retention and repeat purchase of existing customers
• Drive membership growth numbers by improving the subscription offering with loyalty, rewards and other initiatives to increase LTV
• Deliver best in class customer experience, partnering with design, brand and editorial teams to brief and build engaging landing pages
• Work in synergy with the Lucky Saint team to identify new growth opportunities and ways to improve brand awareness and reputation
• Share valuable insights on consumer behaviour and trends

What you will need:

• A love of brands and retailing online
• Key understanding of web analytics; tools, reporting and insights
• Proven website management experience in e-commerce (Shopify experience ideal)
• A passion for improving user experience and conversion rate optimisation
• Experience of managing people & working with external agencies to implement projects
• Experience devising and executing digital marketing strategies
• Experience of content management and copywriting with an attention to detail
• Tenacious, driven and hungry to be part of Lucky Saint’s success
• Proven communication and influencing skills
• Commercially astute, ambitious and highly intelligent individual who is hungry for success and genuine responsibility
• You are results orientated, think commercially and value every pound
• Entrepreneurial thinker, able to think outside the box - suited to a true start-up, agile environment
• You enjoy being stretched and would welcome the opportunity to wear many hats in a fast-growing business.
• Have a passion for working within a small, fast paced, and entrepreneurial environment where no task is too small
• Dynamic, ambitious, self-sufficient, great with people and a real team player

What’s in it for you

• To be part of one of the fastest growing and exciting businesses in the drinks industry
• A chance to grow yourself as we’re constantly moving into new commercial areas and opportunities and new geographies.
• You’ll pick up new skills and experiences, broadening your knowledge and capabilities to push you to the next level
• We’re big on taking ownership and active learning in a very supportive and warm team environment
• A chance to work, coach and learn from a friendly, smart, helpful, modest, and passionate team who care about each other and the business we’re a part of
• As much Lucky Saint as you’d like to drink

Package

• Competitive salary based on skills and experience
• Annual bonus based on company and individual performance
• Equity
• Free Lucky Saint
• 25 days holiday minimum
• Private medical insurance with Vitality
• Life Insurance with Canada Life
• Employee Assistance Programme
• Enhanced Maternity & Paternity leave
• ESG Pension Provider and Mintago Pension Platform

If being part of a pacy, creative and growing team sounds exciting to you and you have the skills and attitude to help us become the world's defining alcohol-free brand, we’d love to hear from you. If there is anything we can do to accommodate you so you can participate fully in the recruitment or interview process please include these details in your application.