Email Marketing Specialist

About Borrowell:

Borrowell is a Canadian company whose mission is to make financial prosperity possible for everyone. The first in Canada to offer free credit scores, Borrowell provides educational resources, monitoring, innovative digital tools, and personalized product recommendations to help people feel in control and optimistic about their financial future. Our data shows that Borrowell members reported up to a 100-point increase in their credit score after one year of using select Borrowell products.
With more than 2 million members, Borrowell is one of the largest fintech companies in Canada. We're proud to have been named as one of the Best Workplaces in Canada every year since 2019, Globe and Mail's Top Growing Companies (2021), LinkedIn's Top 15 Startups in Canada (2021), and CB Insights' Top 250 Fintechs (2021).

To support us on our mission, we're building an exceptional team of high-performing yet humble individuals who believe Canadians deserve more choice when it comes to financial services.
Put simply, we put people first. We place a high value on building a diverse and inclusive workplace and are proud to have a gender-balanced team. We know that diverse teams perform better; half of our team identify as women or non-binary.

We're always on the lookout for passionate and driven people. If you think you'd be a great fit at Borrowell, read on to learn more about us and how our business works!

About the Role:

• Be the face & voice of Borrowell's marketing team in partner meetings & discussions
• Build email campaigns, segment audiences, recommend test strategies, and ensure high quality of all outbound campaigns
• Coordinate with Borrowell partners (banks, mortgage partners, etc.) to understand campaign requirements and ensure all email campaign assets are delivered on time and follow Borrowell best practices and guidelines
• Own the campaign deployment calendar to ensure campaigns are on track and executed on time
• Produce partner-facing performance reports and continually look for insights to improve future campaign performance
• Collaborate with the Conversion and Selection pods (includes Product, Revenue, Growth & Design) to identify areas for growth; develop & lead campaign strategy in order to drive traffic accordingly

Requirements

• 1+ years experience with enterprise-level email service providers (Salesforce Marketing Cloud - preferred, Hubspot, Sendgrid, Mailchimp etc.)
• Client-facing experience, leading campaign discussions and managing client expectations strongly preferred
• Understanding of customer lifecycles and engagement tactics
• Experience in A/B & Multivariate testing and optimization
• Ability to prioritize effectively and quantify impact of work
• Excellent communication both written and verbally, along with strong presentation skills
• Strong attention to detail and adaptability
• Comfortable with data visualization and KPI tracking

Nice-to-Haves:

• Experience with Looker, Tableau or other data visualization tools
• Basic understanding of SQL for audience segmentation
• Experience working in a scaling startup

Benefits

Benefits

• The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody
• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• Wellness Benefit - $600 annually to spend on whatever brings you joy
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada, meaning you have no mandatory obligation to come in-office unless you choose to do so - you decide what is best for you. Our offices are located in Toronto, Kelowna, and Montreal, with teams distributed primarily in Ontario and BC.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you're unsure about your qualifications for this position, we'd still encourage you to apply. We're looking for candidates who have experience, but know that not everyone's had a chance to demonstrate what they can do. What's most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.