Email Marketing Specialist - job 2 of 2

ACV’s mission is to build and enable the most trusted and efficient digital marketplaces for buying and selling used vehicles with transparency and comprehensive data that was previously unimaginable. We are powered by a combination of the world’s best people and the industry’s best technology. At ACV, we are driven by an entrepreneurial spirit and rewarded with a work environment that enables each teammate to impact the company from day one. ACV’s network of brands includes ACV Auctions, ACV Transportation, MAX Digital and ACV Capital within its Marketplace Products as well as True360 and Data Services.

Job Summary

The Email Marketing Specialist will work with an elite marketing team to create full email campaigns from brainstorming a concept to checking the revenue-driving analytics after the send. This role will create innovative emails, build impressive templates, and run A/B testing.

Duties and Responsibilities

• Work with analytics and marketing to create both monthly and automated email campaigns to improve dealer engagement with a level of customer awareness and what success looks like.
• Work with design to build and optimize email templates.
• Support multiple business units with developing and scheduling promotional emails.
• Create key dashboards and overall rhythm to reporting and review of data.
• A/B Test different email aspects to improve engagement.
• Build out segments based on campaign needs.
• Proofread emails for clarity, grammar, and spelling.
• Develop and modernize existing email templates as necessary.
• Maintain high email deliverability and sender reputation.
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.
• Work to grow the leads email list.
• Perform additional duties as assigned.

Education Requirements

• Minimum – High School Diploma
• Preferred – Bachelor’s degree in Business, Marketing, or related area

Years of Experience

• 3 years’ managing execution and strategy of robust email marketing platform(s)

Qualifications

• Experience with ESP WYSIWYG content builders - HTML experience a plus
• Proficiency in marketing automation/journey building tools
• Familiarity with analytical and database tools like Tableau/Mixpanel.
• Excellent written communication and copywriting skills
• Ability to execute with quick turnarounds
• A keen eye for details and spelling mistakes
• Photoshop / Design skills a plus
• Ability to collaborate as a team a must
• Willingness to adapt and learn
• Experience in the automotive or B2B environment is a plus

At ACV, we are committed to an inclusive culture in which every individual is welcomed and empowered to celebrate their true selves. We achieve this by fostering a work environment of acceptance and understanding that is free from discrimination. ACV is committed to being an equal opportunity employer regardless of sex, race, creed, color, religion, marital status, national origin, age, pregnancy, sexual orientation, gender, gender identity, gender expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires reasonable accommodation, please let us know.

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