Email Marketing Specialist

THIS IS BLUE APRON

Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.

WHO’S IN THE KITCHEN
We are looking for a detail-oriented, results driven Email Marketing Specialist that will assist in the development, implementation, and execution of various email marketing campaigns. As part of the Growth Marketing team, you’ll help strategize, build, test-and-learn, and improve upon communications in the customer journey. This currently includes marketing, transactional, and customer support emails, and will potentially expand to integrate with other channels such as SMS and Push/In-app notification in the future. This position will have a high impact in driving the acquisition and retention, and improve our overall customer experience.
WHAT'S ON THE MENU

• Build marketing and transactional emails in Braze.
• Create dynamic email content depending on the target audience.
• Drive operational excellence ensuring batch and LCM campaigns are QA-ed and deployed as planned.
• Build drip campaigns and develop content to engage inactive audiences and maintain and grow the database.
• Help manage the intake process and project management of incoming campaign email request.
• Execute A/B and multivariate test to optimize email performance on an ongoing basis.
• Analyze campaign performance and data through various reporting tools, tracking toward goals using a test and learn methodology.

NECESSARY INGREDIENTS

• 1-3 years of email channel experience, with hands-on experience building and deploying promotional and transactional emails. An understanding of email performance metrics or familiarity with marketing analytics.
• Intermediate knowledge of HTML/CSS coding required.
• Experience with an ESP and/or marketing automation system is required, and experience with Braze highly desirable.
• Working knowledge of common email marketing rules, audience segmentation, automation and integration.
• Direct to Consumer and/or experience with subscription business preferred.
• Proven ability to work in a fast paced and progressive environment that is deadline oriented.
• A proactive self-starter who is highly organized, detail-oriented,and can execute complex tasks flawlessly and with minimal oversight.
• Experience in analyzing and gathering insights from email performance data, and familiarity with Google Analytics, Looker, and/or BigQuery a plus.
• A passion for everything food and familiarity with the product.

WHY WE LOVE THIS DISH

• Competitive compensation range: $70,000 - $80,000
• Annual Performance based Bonus
• Employee Discount Program
• Health, dental and vision benefits
• 401(k) with company match
• Generous Paid Time Off
• Excellent opportunities for advancement

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.