Marketing Operations Manager - Marketo

The Marketing Operations Manager at Employment Hero is responsible for designing and implementing effective campaign management processes, analyzing customer lifecycles to enhance conversion rates, collaborating closely with the marketing teams, and improving workflows to ensure efficiency and scalability. This vital role also involves utilizing analytical tools and metrics to track campaign performance to contribute to overall business success.

To be successful as a Marketing Operations Manager at Employment Hero, candidates should have 2-4 years of experience in CRM or Marketing Operations, preferably within SaaS industries. A strong analytical mindset, proficiency in Adobe Marketo, experience in designing campaign management processes, and excellent communication skills are essential. Familiarity with Salesforce Sales Cloud and multi-touch attribution analytics can also be beneficial.

The work culture at Employment Hero is vibrant and inclusive, reflecting what we call The EH Way. This culture promotes flexibility, remote work, innovation, and collaboration. We value diverse perspectives and experiences and emphasize the importance of alignment with our values for a fulfilling work experience.

Yes! As part of our commitment to flexibility, the Marketing Operations Manager position at Employment Hero is remote-first. This means you can work from wherever you’re most productive, while we provide you with the tools and support you need to thrive.

At Employment Hero, we emphasize continuous learning and development. As a Marketing Operations Manager, you’ll have the opportunity to learn from experienced professionals, enhance your skills, and contribute to a culture rich in knowledge-sharing. Our team thrives on innovation, and we encourage personal and professional growth.

Employment Hero offers a variety of perks including a generous budget for your home office setup, cutting-edge technology, a reward and recognition program, cashback offers through our Swag app, an Employee Share Option Program, and annual global team gatherings. All these benefits are designed to create a supportive and engaging work environment.

Employment Hero's remarkable growth in the SaaS sector is attributed to our mission-focused approach to making employment easier and more valuable for everyone. With 100% year-over-year growth and reaching unicorn status in 2022, our commitment to innovation and a customer-centric mindset drives our expansion and success.

When answering this question, consider discussing specific strategies you've implemented or optimized in previous roles. Highlight your involvement in tracking metrics and how those insights informed future campaigns, focusing on tangible results achieved.

To answer this, share an example of a project where data analytics influenced your decisions. Explain the tools you used, the insights you gained, and how those insights impacted campaign performance or strategic direction.

Provide a list of tools you have experience with, particularly Adobe Marketo and Salesforce. Discuss how you have utilized these tools in your previous roles and any projects where they played an essential part in achieving goals.

Share a specific instance where you identified inefficiencies in workflow. Discuss the steps you took to address the issue, the changes you implemented, and conclude with the positive results that benefited the team or organization.

When discussing prioritization, highlight your method for assessing deadlines, resource availability, and the importance of each campaign. Share any tools or techniques you use to stay organized and efficient under pressure.

Highlight your collaborative experience and describe how you've communicated effectively with various departments. Provide an example of how cross-departmental collaboration led to the successful execution of a project.

Discuss your strategies for analyzing the customer journey, identifying pain points, and developing targeted solutions to enhance engagement and conversions. Provide real-world examples of how your initiatives improved lifecycle metrics.

Mention any resources you follow, such as blogs, podcasts, or industry events. Demonstrate your commitment to personal growth by discussing how you’ve applied what you've learned to advance your work in Marketing Operations.

Detail your process for examining conversion rates, identifying areas for improvement, and implementing changes based on data insights. Include any testing or experimentation strategies that you incorporate into your work.

Express your enthusiasm for Employment Hero's mission and culture, aligning your career goals with the opportunities offered. Cite aspects of the role and company that resonate with your skills and values, emphasizing your eagerness to contribute.