Enterprise Marketing Manager

WHO WE ARE

At Personify, we build strong connections with our clients so they can build strong connections with their communities. One of the most diversified and fastest-growing technology providers of integrated software solutions, we are innovative leaders in the industry and respond to the needs of our clients through products that include:

• A2Z Events, a multi-event platform that enables clients to manage their events from start to finish, including floor plans, financials, managing contracts and sponsorships, and increasing engagement through mobile applications and a networking suite.
• CommUnity, an online community platform for those with common interests to connect, learn and collaborate.
• WildApricot, an all-in-one solution that automates and simplifies workflows enabling nonprofits and associations to manage their membership, streamline their processes, and make room for human connections.
• MemberClicks, an easy-to-use member management cloud solution aimed at small to medium-sized nonprofit organizations and associations.
• ThreeSixty, an enterprise management solution for associations, nonprofits, YMCAs and JCCs to engage, manage and grow their membership.
• GTR Events, a powerful and easy-to-use events software with expert services for badge printing, online registration, lead retrieval and attendance tracking.
• And more.

At Personify, we're in the relationship building business, powering conversations, donations, events, and foundations through analytics, tools, and robust backend management systems. With 300+ employees in our offices in Austin, Atlanta, and Toronto, and as part of remote teams across Canada and the US, we're the people designing the technology that reaches 30,000+ clients resulting in 3B+ interactions a year with our products. Joining us is a chance to take your skills and expertise and build solutions for the real world that strengthen the connection between clients, their mission, and their communities.

WHO WE NEED

The Enterprise Marketing Manager will execute the multi-channel ABM strategy to drive lead generation for our Enterprise software products for associations. This includes Enterprise leads for our association management software products (ThreeSixty, MC Trade) and our events management product (A2Z Events).

WHO YOU ARE

You have expertise in creating content to attract Enterprise prospects and have leveraged account-based marketing (ABM) strategies to drive new customer acquisition. You enjoy creating full-funnel marketing campaigns that include webinars, trade shows, email campaigns, videos and more. You have experience with associations or nonprofits and understand how technology can help them attract, engage and retain their members.

WHAT'S IN IT FOR YOU

• Working with a team of talented and passionate marketers who are dispersed across the U.S. and Canada
• A newly-created role for the company as we accelerate growth of our Enterprise solutions
• The opportunity to help enterprise associations create more meaningful relationships with their members and increase their impact

HOW YOU WILL MAKE AN IMPACT

• Plan and execute multi-channel ABM campaigns that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts
• Execute a strategy to increase lead generation and positive brand sentiment through a combination of inbound and outbound marketing channels (e.g., webinars, trade shows, nurture campaigns and more) to meet lead goals
• Work closely with Marketing Operations team to leverage reporting and analytics and optimize strategy and execution based on these insights
• Work closely with Digital team to understand how we best leverage SEO, create a robust website presence and more for our enterprise products
• Partner closely with Sales to drive consistency and coordination in our Go To Market approach for the Enterprise segment, and to support pipeline build
• Collaborate with cross-functional teams to develop an Enterprise sales playbook that enables new customer acquisition and current customer expansion

WHAT YOU BRING

• Bachelor's degree in marketing, communications or related field or equivalent experience
• Experience in generating leads with Enterprise clients and account-based marketing strategies to connect and engage with target accounts
• You are both creative and analytical, and equally comfortable in creating webinar slides and analyzing lead source dashboards to optimize your marketing channels
• Expertise with trade shows and the ability to travel to key Enterprise association trade shows throughout the year
• Experience in generating high-intent traffic that converts to qualified leads
• Excellent communication skills including writing, verbal communication and presenting
• Self-starter and proven team player in a fast-paced and achievement-oriented environment
• Experience with Marketing Automation Platforms (Marketo, Hubspot, etc.), Salesforce and WordPress preferred
• SaaS marketing experience strongly preferred

Job descriptions serve as an outline only. Due to business needs, you may be required to perform job duties that are not within your written job description.

Furthermore, Personify may have to revise, add to, or delete from your job duties per business needs. On occasion, we may need to revise job descriptions with or without advance notice to employees.

WHY JOIN US?

We are committed to creating a balanced, inclusive, and equitable workplace.

• We recognize and appreciate the varied experiences, backgrounds, and knowledge our team can bring to our culture, operations, products, and relationships internally and externally.
• We have an impactful recruitment diversity strategy to increase representation across the company at every level. And, we're working with our teams to create employee resource groups that further support our people in the safe spaces and ways they need to feel heard.

We're proud of our evolution. We promote – and live – a culture of not just listening but acting, making ourselves available and accessible.

We're a great place to work.

Guided by our values, inspired by our clients, and forging ahead with optimism and the commitment to service of a new President and CEO, Scott Collison, at the helm (https://www.linkedin.com/in/scottcollison/), Personify is driven by our purpose. We empower our clients, from small nonprofits to large enterprise organizations, to build strong connections with their communities, ultimately enabling them to achieve their missions. And, our leadership team brings profound expertise and a deep commitment to taking Personify to the next level.

With generous paid-time-off, flexibility, and the option to be fully remote, we prioritize the well-being of our teams. Choosing where to power up their laptops empowers our employees to connect with each other and our clients from anywhere while meeting their life demands and without sacrificing their performance. In fact, we know it makes them do better, feel better, and enjoy being part of our company.

Recognized by Built In Austin in its Best Places to Work Awards for three years in a row in 2019 (https://personifycorp.com/blog/personify-named-as-a-2019-best-place-to-work/), 2020 (https://personifycorp.com/blog/personify-named-as-a-2020-best-place-to-work-in-austin/), and 2021 (https://personifycorp.com/blog/personify-named-as-a-best-place-to-work-in-austin/), we spend our days creating a virtual place and physical space where people are comfortable being themselves, feel supported and heard, enjoy each other's company, and have an opportunity to shine.

Apply now.

Personify is a company made up of people who like to work with brilliant teams passionate about delivering exceptional solutions to our clients. We're a place to make an impact, see the difference, and accelerate your career doing something you love.

We know not everyone gains their education and skills the traditional way, so if you feel you have 70% of the qualifications you are looking for and you are ready to make a difference, submit your application. Of course, we can't promise it will be a fit, but we do promise to consider the full scope of who you are and what you bring.

Personify is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics.

Employment offers are contingent on the candidate successfully completing a background investigation in compliance with federal, state, and local laws.