Sr. SEO Specialist

OverviewAre you an SEO specialist who has an in-depth understanding of SEO best practices and techniques? Consider this role on our dynamic team in Marketing! Reporting to our SEO Manager, you will work within the Digital Experience team to help increase traffic to our websites, build brand awareness, and acquire new customers through holistic SEO strategies.Responsibilities• Work with the digital experience, content, development, and design teams to ensure successful on-page optimizations on websites• Perform keyword research, including discovery and expansion of keyword opportunities• Analyze and provide insights into site analytics reports and recommend action items• Conduct technical SEO audits• Conduct competitive research and analysis• Maximize local search exposure• Provide international SEO recommendations for Esri.com and distributor websites• Help manage website migrations through reviewing analytics, redirects, benchmarking traffic, and identifying potential issues• Stay up-to-date on latest SEO trends including structured data, rich snippets, and core web vitalsRequirements• 5+ years of experience in SEO and a Bachelor’s degree in business, marketing, communications, digital media, or related field; or 3 years of experience in SEO and a Master’s degree• Strong understanding of SEO best practices such as SEO friendly site architecture, meta tags, robots.txt, and redirection, with demonstrated knowledge through definition and application• Strong analytical skills; ability to proactively assess SEO performance and identify issues and opportunities• Excellent verbal and written communication skills with a high caliber of attention to detail• Excellent organizational and time management skills• Ability to work well independently and within a team environment• Proficiency working in Microsoft Excel• Proficiency working within Google Search Console• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.Recommended Qualifications• Experience working with any of the following website analytics and SEO tools, such as Adobe Analytics, Google Keyword Planner, Bing Webmaster Tools, Semrush, Supermetrics, Moz, or Screaming FrogTotal RewardsEsri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is$68,640-$107,120 USDAbout EsriAt Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.