Job details

Business Manager - Digital

EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager - Digital to join us. In this role, you will be responsible for to build and maintain successful relationships with the brand teams, marketing managers and be in day-to-day contact with the assigned brand team as well as client senior staff/executives. They will also aid in the training of new and junior level department staff. Business Manager - Digital will work closely with the Marketing Managers and other executives, acting as media experts on all projects as required. You would have to track record of building and maintaining successful client relationships with day-to-day client contacts as well as client senior staff/executives.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Associate Business Director - Digital

3 best things about the job:

Client that likes to be hands on and wants to learn more.
Have fun while working.
Be part of a team that works and plays together.

In this role, your goals will be:
In three months:

Build a rapport with the immediate team.
Establish relationships with media vendors.
Ensures all processes employed by the team are compliant.

In six months:

Monthly meetings to be run and executed by you.
Has made or developed any changes that will impact any buying performance to the clients.
Clear and concise communication skills – written and verbal.

In 12 months:

Having started to develop skills for the next level.
Understand and developing negotiations on behalf of the client.
Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients.
Achieving the given KPI's given by immediate supervisor.

What your day job looks like at EssenceMediacom:

Responsible for complete portfolio for media deliveries as well as company KPIs.
Act as the primary media expert for assigned clients and client service team, including planning and buying of media. Contribute to media strategy development on other client teams as needed.
Maintain and develop responsive working relationships with all the stake holders of the business to identify potential opportunities
Acquire comprehensive understanding of client overarching marketing objectives.
Review quarterly/semi annual & annual category reviews.
Ensure timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
Analyze multiple sources of external data to assist in planning and buying decisions. Utilize both digital and traditional data sources.
Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.
Work cross-functionally with client management team and Account Directors as needed.
Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
Analyze multiple sources of data to assist in developing a plan of action for the brand
Recommend on periodic basis any new media vehicles (Non – Tv) and devise strategies.

Core Competencies:

Digital Strategy & Execution: Develops and implements comprehensive digital strategies encompassing all stages of the marketing funnel, from awareness to conversion.
Performance & E-commerce Optimization: Drives performance marketing initiatives and optimizes e-commerce platforms to maximize sales and ROI.
Data-Driven Decision Making: Leverages data analytics and insights to inform strategic decisions and optimize campaign performance.
Client Relationship Management: Builds and maintains strong client relationships, acting as a trusted advisor and providing strategic guidance.
Team Leadership & Development: Leads, motivates, and develops high-performing teams, fostering a culture of collaboration and innovation.
Martech Expertise: Proficient in utilizing various marketing technologies to streamline processes, automate tasks, and enhance campaign effectiveness.
Training & Development: Designs and delivers training programs to enhance team skills and knowledge in digital marketing best practices.

What you’ll bring:

Clear and solid understanding of the business
Mentor and train new Media Planners
Ensure quality control of media deliverables to Client.
360-degree Digital Strategy across Funnel
360-degree Performance & E-Commerce Management
Data Management and Analysis
Client Servicing and Relationship Management
Team Management and Development
Training and Development of team members and clients

Minimum qualifications:

Must be a BBA / MBA from a reputable university of equivalent.
Must have an experience of at least 5+ years.

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal
Like us on Facebook at facebook.com/MediaComGlobalNews
Join us on LinkedIn at linkedin.com/company/Mediacom

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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EssenceMediacom Glassdoor Company Review

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