EssenceMediacom | Strategy Director

FOUR BEST THINGS ABOUT THE ROLE:

• Working on a client that wants to disrupt the market and do things differently
• A privilege opportunity to be part of the transformational journey and a different way to working across GC&M.
• Being surrounded by collaborative and inspiring people across all levels
• Supportive culture that places people first, from their well-being to career development

MEASURES OF SUCCESS: 

• Understand roles and offering of different teams and specialists.
• Start to build key relationship with key decision markets within client and agency organization
• Demonstrated that you are a hands-on, collaborative team leader who is building a culture that understands the power of properly utilized data across the agency.
  
  

• Demonstrates a passionate and deep understanding of consumers, leverage data across platforms and channels
• Understand client’s portfolio and beverage category to inform strategic and innovative roadmap the client
• Develop strong working relationship with your colleagues across functions, and adapt to agency open-source culture
• Be a trusted advisor to client and channel planning teams

• Produced your based work of your career to date
• Pushed yourself outside your comfort zone’
• Developed training sessions, including workshop, playbook or courses to guide team towards IMX planning process and values
• Participate in at least 1 project or training course that will support your career development

RESPONSIBILITIES OF THE ROLE

• Data analytics driven audience understanding – use of data & insights tools 
• Customer journey mapping – customer needs, behaviours, lifestyle, attitudes along the journey 
• Identification of Jobs to be done and opportunities for the brand to engage with the audience 
• Collaboration with creative teams and channel specialist to strategies big ideas 
• Trainer and a coach consistently imparting your skills to others
• Media planning experience a bonus 

CRITICAL COMPETENCIES YOU NEED TO DEMONSTRATE

• Have an in-depth understanding of communication channels and platforms, including but not limited to programmatic, social, EC, new retail and how they interrelate.
• Familiar with how data could be used in driving business outcome and how business outcome could be measured by data
• Excellent written and verbal communication skills with evolved present-to-persuade and facilitation skills. Strong analytics skills and can see business implications beyond data
• Have the ability to demonstrate a depth of understanding of the industry, the client’s business and brands as well as changes to consumer and media in senior level client conversations.  
• Excel at ability to influence without authority but with the organization’s support to ensure that even without authority there is accountability. 
• Collaboration, accountability, persuasive attitudes are critical for this role.