Growth Hacker

About Etched

Etched is building AI chips that are hard-coded for individual model architectures. Our first product (Sohu) only supports transformers, but has an order of magnitude more throughput and lower latency than a B200. With Etched ASICs, you can build products that would be impossible with GPUs, like real-time video generation models and extremely deep chain-of-thought reasoning.

About the Role: 

Etched is looking for a Growth Hacker who can think big, move fast, and make bold moves that set us apart. As we take on industry giants with our new AI chip, we need someone ready to make noise, disrupt norms, and make Etched the brand that everyone’s talking about. This isn’t just marketing—it’s about creating a presence that’s impossible to ignore, building a long-term institutional brand that keeps the hype alive

What You’ll Do:

• Execute Game-Changing Launches: Lead massive partnership and product launches that take over the internet, generating buzz and excitement that cuts through the noise.

• Build a Controversial, Memorable Brand: Develop and grow a brand that’s bold, edgy, and unforgettable

• Innovate with Unconventional Growth Hacks: Devise creative, attention-grabbing strategies that disrupt norms and leaves a vibe you can’t forget

• Plan and Execute: From planning epic launch events from scratch to coordinating partnerships, you’re an operator at heart who gets things done

• Stay Plugged Into the AI Community: You’re deeply connected with the AI world, keeping ahead of upcoming launches, rumors, and opportunities. You can easily organize an event with top AI founders and key players in the industry

• AGI: You understand the mission behind AGI and are passionate about building a brand that resonates within this space.

What We’re Looking For:

• 5+ years in growth hacking  with a strong track record in building disruptive, high-impact branding strategies

• Have worked in a high-growth, fast-paced environment (ideally another startup) and can drive things forward with relatively little oversight.

• Experience in planning and launching massive viral campaigns 

• Deep network within the AI community, with insights into what’s next and who’s driving it.

• Ability to drive complex projects end-to-end, balancing creativity with operational excellence.

• A risk-taker who thrives in uncharted territory, ready to make bold moves in the name of innovation.

Bonus Points For:

• Experience with large-scale, high-visibility product launches in tech or AI.

• Familiarity with edgy, memorable brands and strategies that push boundaries.

How we’re different:

Etched believes in the Bitter Lesson. We think most of the progress in the AI field has come from using more FLOPs to train and run models, and the best way to get more FLOPs is to build model-specific hardware. Larger and larger training runs encourage companies to consolidate around fewer model architectures, which creates a market for single-model ASICs.

We are a fully in-person team in Cupertino, and greatly value engineering skills. We do not have boundaries between engineering and research, and we expect all of our technical staff to contribute to both as needed.

Benefits:

• Full medical, dental, and vision packages, with 100% of premium covered, 90% for dependents

• Housing subsidy of $2,000/month for those living within walking distance of the office

• Daily lunch and dinner in our office

• Relocation support for those moving to Cupertino