SR Unica campaign

Key Responsibilities • Facilitates audience data requirements conversations • Leads / supports campaign requirement sessions to develop an Audience Requirement Document... • Documents and updates Business Requirements Document • Creates flow charts • Responsible for accuracy of audience data file produced • Provides forecasted audience volumes • Reviews technical specs and ensure completeness in support of campaigns • Assists in research into campaign data inquiries • Supports request to investigate audience size and customer profiling • Creates or modifies audience selection by collaborating with key stakeholders • Leads team to implement request within marketing automation platform • Oversees campaign deployment to ensure build, execution, and delivery of accurate audience data Requirements: • 5+ years of relevant work experience • 3+ years experience on HCL Unica • Experience in other marketing automation/ marketing cloud platforms and digital marketing • SQL , MS Office • Strong written and verbal communication skills • Strong attention to details • Basic project management skills by collaborating with key stakeholders. • Strong understanding of data segmentation concepts • Subject matter knowledge on industry audience rules and analysis