Social Media Strategist

About Us

Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%.

Role Overview

The Social Media Strategist will oversee our brand’s social media campaigns from concept to execution. This role requires someone who can develop strategies that resonate with our audience and reflect the spirit of our brand. As a highly collaborative partner, you’ll work with internal creative teams and external influencers to co-create social-first content across platforms like Instagram, TikTok, YouTube, and Pinterest. You’ll be hands-on, strategizing and participating in production, community engagement, and campaign reporting.  

This role is ideal for a creative thinker, detail-oriented project manager, and skilled communicator who thrives in a fast-paced environment and is passionate about wellness, content creation, and storytelling. 

Key Responsibilities

Social Strategy Development & Execution:

• Craft and execute multi-platform social media strategies that align with product launches, seasonal moments, and brand storytelling.  
• Collaborate with creative, brand strategy, and marketing operations teams to plan and source brand-focused social content.
• Lead internal brainstorms to develop social-first concepts and innovative content extensions of brand campaigns.
• Plan strategic asset placements across social channels with a deep understanding of each platform's role.  

Content Creation & Collaboration:

• Partner with influencers, creators, and internal teams to produce content for Instagram Reels, TikTok, YouTube Shorts, and more.
• Write thoughtful, on-brand social copy tailored to specific platforms and campaigns.
• Collaborate with and manage content calendars, ensuring all posts are aligned with overall marketing objectives and scheduled effectively.  

Campaign Execution & Analysis:

• Execute both organic and paid social campaigns with attention to detail and platform trends.  
• Perform social listening to understand trends in the community and other brands.
• Use social listening tools to identify trends, user-generated content, and real-time engagement opportunities.  
• Provide regular reports on social media performance, delivering insights and recommendations to refine strategy.  

Trend Identification & Experimentation:

• Stay ahead of evolving platform features, trends, and best practices to inform creative concepts.  
• Lead experimentation efforts with new content formats and approaches to engage our audience.

• 3-5 years of experience in social media strategy, content creation, or marketing, preferably within a CPG, wellness, or lifestyle brand.  
• Hands-on experience with Instagram, TikTok, Youtube and other emerging platforms.  
• Proven ability to collaborate with internal teams and external partners to produce engaging content.  
• Strong writing skills with the ability to create engaging, platform-specific copy.  
• Analytical mindset with experience using reporting tools (Google Analytics, Sprout Social, etc.) to track performance and derive insights.  
• Ability to balance creativity with data-driven thinking and meet deadlines in a fast-paced environment.  
• Passion for wellness, social media trends, and storytelling. 

• Competitive salary with performance-based bonuses  
• Comprehensive health & dental insurance  
• Wellness and professional development stipend  
• Remote or hybrid work flexibility  
• A chance to shape the social voice of a high-growth, innovative brand