Product Marketing Manager - Marketing & Prospecting Solutions

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian is looking for a Product Marketing Manager to support our marketing efforts to drive awareness and demand for our industry-leading prospecting and marketing solutions (pre-qualified, pre-approved and digital marketing capabilities). You will become a critical part of the marketing team with primary responsibility to execute marketing and messaging.

You will report directly to the Director of Product Marketing – Prospecting and have direct exposure to product and sales executives across the company. You will have a strong track record and passion for product marketing.

What You'll Do:

• Create – deploy – optimize a suite of marketing assets designed to win in the marketplace and deepen consideration of our prospecting suite of offerings at Experian.
• Participate and contribute to messaging and positioning of each product.
• Collaborate with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools.
• Execute with sales to create demos that highlight key competitive differentiators.

Collaboration:

• Work side by side with product, sales, and partner marketing teams to build a marketing strategy that drives awareness, demand, and usage.
• Foster alignment across teams and adapt to evolving needs
• Learn more about our competitive landscape and develop strategies, tools and training to help sales differentiate and defend.
• Understand client journeys, pain points, and barriers.
• Go deep into insights then reflect them throughout messaging and materials.
• Track performance, review results, and optimize tactics to achieve desired outcomes.

• 5+ years of Performance / Product Marketing experience
• 2-3 years in finserv / fintech credit-specific marketing (digital, performance acquisitions mandatory); Understanding of pre-qualification / pre-screened, pre-approved industry standards required.
• Success in past PMM roles, B2B orientation.
• 2+ years of experience with core product marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch.
• Be a culture carrier within a team and work to enhance the PMM discipline within Experian.

Perks and Benefits

• Medical, Dental, Vision insurance
• Life, short term disability insurance, long term disability insurance
• Paid time off, paid sick time, paid volunteer time
• 401K with 4% employer match
• Flexible work environment #li-remote

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

This is a remote position.