Marketing Graphic Designer

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Experience.com - We make every experience matter more . . .

Position: Marketing Graphic Designer 

Job Location: Chennai (Base Location) / Remote

Shift Time: General / IST

Employment Type: Full Time

Reports to : Director of Design and Brand

Summary of Position:

The Marketing Graphic Designer is responsible for creating visually captivating and on-brand marketing materials to support our company's promotional efforts. This role involves translating marketing objectives into compelling visual designs across multiple platforms, including digital and print media. The Marketing Graphic Designer collaborates closely with the marketing team to develop creative designs and visual concepts for various marketing and communication materials. The ideal candidate should have a strong artistic flair, excellent design skills, and a keen eye for detail.

Responsibilities:

• Visual Design Creation:
• Create visually appealing and engaging designs for various marketing collateral such as brochures, flyers, social media graphics, advertising banners, website graphics, etc.
• Translate marketing briefs into creative visual concepts that align with the brand image.
• Create graphics for various social media platforms.
• Brand Consistency:
• Ensure all designs adhere to brand guidelines and maintain consistency across all platforms.
• Develop and maintain a consistent brand identity through design elements, typography, and color schemes.
• Project Execution:
• Understand project requirements and convert them into impactful designs that effectively communicate our brand message.
• Collaborate with the marketing team to brainstorm creative concepts and execute design projects that align with overall brand strategy.
• Compliance and Trends:
• Ensure all designs are in compliance with relevant industry standards and legal requirements.
• Maintain a keen eye for visual trends in the industry and incorporate them into the design process.
• Material Updates:
• Update existing marketing materials as needed to reflect changes in branding or messaging.
• Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.

Additional Responsibilities:

• Video Production: Collaborate with the team on video content creation and editing.
• A/B Testing: Design A/B test variants and analyze their performance.
• Content Creation: Develop infographics, illustrations, icons, and other visual content.
• Presentation Design: Create visually compelling presentation materials.
• Email Marketing Design: Design email templates and graphics. 
• Analytics and Reporting: Analyze design performance metrics and make data-driven design decisions. 
• Project Management: Manage design projects and coordinate with team members.

Requirements:

• Bachelor's degree in Graphic Design or related field.
• 5+ years of experience as a graphic designer, preferably in a marketing or advertising setting.
• Demonstrated proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of typography, color theory, layout principles, and visual hierarchy.
• Ability to take creative direction and work collaboratively with cross-functional teams.
• Excellent attention to detail and ability to prioritize work in a fast-paced environment.
• Understanding of current design trends and ability to adapt designs to meet evolving market preferences.
• Ability to interpret design briefs and translate them into visually appealing concepts.
• Knowledge of web design principles (HTML/CSS) is an advantage but not mandatory.
• Strong interpersonal and communication skills to work effectively within a team.

Core Competencies:

• Visual Communication: Effectively conveying messages through visual elements.
• Creativity: Generating innovative and original design concepts.
• Storytelling: Using visuals to create compelling narratives.
• Color Theory: Understanding color psychology and application.
• Typography: Mastery of font selection, hierarchy, and layout.
• Layout and Composition: Creating visually balanced and harmonious designs.
• Ideation: Generating and refining design concepts.

Technical Core Competencies:

• Design Software Proficiency: Mastery of tools like Adobe Photoshop, Illustrator, InDesign, etc.
• Digital Design: Creating designs for various digital platforms (websites, apps, social media
• Motion Graphics: Ability to create animated designs.
• Technical Knowledge: Understanding design principles, color theory, and typography.

Additional Competencies for Specialisation:

• Branding: Developing brand identities and guidelines.
• Illustration: Creating original artwork for various purposes.
• Photography: Understanding visual storytelling through photography.
• Video Editing: Creating visual content for video platforms.

About Us

We believe that experience is everything. Experience.com has built the most impactful Experience Management Platform (XMP) available anywhere, with features to drive operational and behavioral change, in real-time, during the moments that matter. XMP delivers impactful business outcomes including increased customer satisfaction, brand loyalty, online reputation and visibility, as well as improved employee engagement, and compliance - making every experience matter more.

Founded in 2015 and originally founded as SocialSurvey, Experience.com is headquartered in San Ramon, Calif. and backed by SavantGrowth (fka Kennet Partners), Silicon Valley Data Capital, Tri-Valley Ventures, and Wilson Sonsini Goodrich & Rosati.

Indian Registered name: Buyers Road India Private Limited

URL: www.experience.com