Growth Marketing Manager - job 2 of 2

The Growth Marketing Manager at Faherty is responsible for executing and overseeing the strategic management of paid search campaigns. This includes managing SEM campaigns on platforms like Google and Microsoft Ads, monitoring budgets, tracking KPIs, and optimizing campaigns to meet performance goals. The role also involves collaboration with cross-functional teams and identifying expansion opportunities to enhance our digital marketing efforts.

Candidates for the Growth Marketing Manager role at Faherty should have a minimum of five years of hands-on paid search experience, preferably in e-commerce. A deep understanding of various Paid Search platforms, particularly Google and Microsoft Ads, is crucial. Proficiency in analytic tools like Google Analytics, Tag Manager, and advanced Excel skills are also important to succeed in this role.

At Faherty, the Growth Marketing Manager will collaborate closely with teams across Retail, Marketing, Merchandising, Creative, and Wholesale. This cross-functional teamwork is vital for launching effective campaigns and ensuring all marketing efforts align with the brand's overall strategy and objectives.

Faherty is committed to fostering a collaborative and creative environment, encouraging Growth Marketing Managers to explore new opportunities for innovation and growth. The company values diversity and promotes inclusivity, allowing team members to thrive and gain new skills by working alongside diverse perspectives.

Faherty boasts a family-run culture that emphasizes comfort and quality, alongside a commitment to sustainability. The company strives to create a supportive and inclusive environment where team members can bring their authentic selves to work while driving positive change in the fashion industry.

In answering this question, detail your hands-on experience with platforms like Google and Microsoft Ads. Discuss specific campaigns you managed, the targets you set, how you optimized those campaigns, and the results you achieved. Highlight metrics such as ROI, conversion rates, or any significant improvements in KPIs.

Share the methods you use to stay current, such as subscribing to industry publications, participating in webinars, attending conferences, or engaging in online marketing communities. Demonstrate your passion for continuous learning and how it has positively impacted your previous roles.

Discuss your strategies for budget allocation, monitoring daily spend, and optimizing bids to ensure maximum performance without overspending. Provide an example of a time when you successfully managed a tight budget while still achieving great results.

Mention specific analytical tools such as Google Analytics, Google Ads, or reporting software you have used to track performance. Explain how you've utilized these tools to derive insights, optimize campaigns, and make data-driven decisions.

Be prepared to detail one or two specific campaigns, starting from the goals you set, the strategies and tactics you employed, the processes of testing and optimization, and the outcomes. Include metrics that showcase your success, like increased traffic or improved conversion rates.

Talk about the steps you take when ads are not performing as intended. Discuss your approach to analysis, identifying issues, optimizing ad copy, targeting adjustments, and A/B testing new variations to improve performance.

Describe how you collect and analyze data from various channels, such as social media or email marketing, and implement findings into your PPC strategy. Provide examples of how cross-channel insights have led to improved ad targeting or campaign adjustments.

Prioritize metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and customer acquisition cost (CAC). Explain why these metrics are critical to achieving long-term growth and profitability.

Share your approach to working with diverse teams, emphasizing active listening, regular updates, and collaborative tools to maintain clear communication lines. Give examples of how this collaboration has led to successful shared goals.

Discuss instances where you proactively suggested using new ad formats or channels. Highlight the research you conducted, the rationale behind your recommendation, and the results achieved from the implementation.