Acquisition Marketing Director

About FanduelFanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).THE ROSTERAt FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.THE POSITIONOur roster has an opening with your name on itWe’re looking for a Director of Acquisition to shape and lead acquisition and activation strategy across our New Venture products to drive company growth. The Director of Acquisition will be instrumental in setting the go-to-market acquisition strategy for all New Venture product launches; from budget creation, through product launch, and then defining where the product best supports our new-to-Group customer acquisition aspirations. This role will also oversee our acquisition strategy and media planning team that works across FanDuel’s existing Flywheel businesses (Racing, Daily Fantasy Sports, Faceoff, Free-To-Play, and FanDuel TV). This is a high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.THE GAME PLANEveryone on our team has a part to play• Own go-to-market acquisition strategy for all New Venture product launches; create and own budget, develop new customer generosity proposition, oversee supporting media mix and execution, and refine approach with learnings• Develop working hypotheses about New Venture product market fit, setup structured analyses to measure results, and iterate as we learn• Present New Ventures acquisition strategy, results, and recommendations to stakeholders with a focus on Group-wide impact and outcomes• Accountable for performance of all our customer acquisition activities across Flywheel and New Venture products• Collaborate cross-functionally to develop quantitative insights to drive growth across Flywheel and New Venture businesses• Foster a test and learn culture; refine our acquisition practice by iterating and improving our reporting, insights, experiments, and partners• Manage and develop a high performing team; prioritizing data-driven storytelling and stakeholder readoutsTHE STATSWhat we're looking for in our next teammate• 7+ years of experience in digital and growth marketing with a focus on consumer acquisition• 3+ years of managerial experience preferred• Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred• Track record of delivering business outcomes for new products in the digital space• Strong financial modeling and deck making skills to tell a convincing story to stakeholders• Strong analytical rigor to your decision making; results oriented with the need to be objective and measure performance• Proven growth mindset; data driven, analytical, product driven, and highly creative• Ability and eagerness to effectively balance the big-picture strategic work with execution• Proficient in a range of tools across the marketing stack: Amplitude, Adjust, GA, Chartio preferred• Customer focused and deeply collaborative across departments• Interest in the sports gaming industry preferredPlayer BenefitsWe treat our team rightFrom our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:• An exciting and fun environment committed to driving real growth• Opportunities to build really cool products that fans love• Mentorship and professional development resources to help you refine your game• Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after anotherFanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!The applicable salary range for this position is $144,000 - $180,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.