Marketing Manager, Pamoja

Pamoja Education is a pioneering provider of online learning solutions, empowering students and educators worldwide through flexible and innovative education. Specialising in delivering high-quality, interactive courses designed to complement the International Baccalaureate (IB) curriculum, Pamoja leverages technology to enhance learning experiences and improve educational outcomes. 

To-date, over 20,000 students have benefitted from a Pamoja Online Course experience. With over 3,500 students currently enrolled, you will spearhead the communication of the biggest IB Diploma Programme school in the world made possible by leading educators and powered by state-of-the-art tech. You will play an integral role in realising our mission in building a truly global classroom experience, helping students develop future-ready skills, and supporting schools globally in expanding their curriculum and solving teacher recruitment challenges.

Our mission is to transform education by providing students with the tools and support they need to succeed in a dynamic, interconnected world. At Pamoja, we believe in lifelong learning and work tirelessly to create an inclusive environment where learners thrive, and educators are supported in their journey toward impactful teaching.

We are looking for an experienced and results-oriented B2B Marketing Manager to drive our marketing efforts, promoting our online education to schools and educational institutions, to generate leads and drive online course enrolments. You will be the Marketing Manager at Pamoja. As the first and only IB approved online course provider, Pamoja has spent over 10 years perfecting the development and delivery of high quality IB DP online courses. 

Key Responsibilities:

• Work closely with our Head of Marketing, Online Schools to support the development of marketing strategies, then utilise experience to execute B2B marketing strategies and plans, to drive lead generation 
• Collaborate closely with the internal Pamoja sales, business development, schools services and academic teams to align marketing efforts with business objectives and support lead nurturing and client acquisition. 
• Develop and lead multi-channel marketing campaigns across digital platforms, including email marketing, SEO, PPC, social media, and content marketing, tailored to schools and educators, with the support of the digital marketing team.
• Analyse market trends and insights to create compelling, targeted campaigns that appeal to school administrators, heads of departments, and key decision-makers.
• Brief and manage internal and external digital marketing specialists and creative professionals, including content creators, videographers, and designers, to produce impactful marketing materials.
• Manage event programmes internationally, to ensure engagement with both existing schools and prospects, ensuring awareness, loyalty and quality lead generation.
• Monitor and report on campaign performance using analytics tools to ensure key KPIs (leads, engagement, conversions, and ROI) are met or exceeded.
• Lead content development efforts such as case studies, whitepapers, brochures, and thought leadership pieces to showcase our solutions' value to schools and parents.
• Oversee partnerships with external marketing agencies to enhance campaign delivery and expand our reach within the education sector.
• Optimise the marketing budget to ensure cost-effective campaigns and maximise ROI.

• 5+ years of B2B marketing experience, ideally in an educational environment. Understanding of the International Baccalaureate market and general school marketing is highly preferred.
• Proven experience in developing and implementing marketing strategies that drive growth and brand awareness in the international B2B space.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.)
• Experience in briefing and working with digital experts and creative teams, including content creators, videographers, and copywriters.
• Proficiency in using marketing automation platforms and data analytics tools - e.g., Google Analytics and HubSpot.
• Experience in the education sector is highly desirable, particularly in marketing to schools or educational institutions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and present marketing insights to senior management.
• Strong analytical skills with a data-driven approach to optimising campaigns and achieving measurable results.
• Ability to manage multiple projects, prioritise effectively, meticulous attention to detail and deliver within deadlines.
• Must live in the UK and have the right to work in the UK.

• Competitive salary
• Monthly Health & Wellness Allowance
• Remote working
• Professional Development opportunities
• Unlimited book budget
• Additional benefits such as pension and 25 days holiday also apply
• Be part of an innovative and collaborative team that is dedicated to transforming education through digital solutions.

If you are passionate about B2B marketing and want to impact the education sector, we’d love to hear from you. Apply now to join Pamoja Education and support the future of online education for schools worldwide.

All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

ABOUT FARIA EDUCATION GROUP

At Faria Education Group, we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we are leaders in international education systems and services.

We offer an integrated suite that supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. With an unwavering commitment to innovation, our technology is designed with rigorous data protection and security standards, ensuring first-class training and support for modern international schools.

Through our innovative online courses and revision programs, we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses, bringing high-quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities globally. Explore our services, including ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses.

https://www.faria.org/careers