Director, Lifecycle Marketing

Ontra is a remote-first company, with access to coworking spaces and offices in a few key cities for employees who may prefer in-person working options. We value connection, investing in opportunities for in-person and virtual gatherings with your Ontra colleagues. We currently are able to hire exclusively in the locations listed below. Select jobs may have more specific location requirements due to business needs.United StatesArizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, North Carolina, New Jersey, Nevada, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, WashingtonAPACHong Kong, SingaporeEMEAUnited KingdomFor this job we are currently only hiring candidates based in the United States.About the team & opportunityOntra is seeking a Lifecycle Marketing Manager reporting to our Senior Manager, Digital Marketing on our marketing team.This role is an incredible opportunity for a Marketo super user to join a growing company and contribute to a world-class marketing strategy. The Lifecycle Marketing Manager will build and manage our lead nurturing and re-engagement programs across digital ads, email, direct mail, chatbots, etc. and deliver content that delights our prospects and customers to drive conversion and revenue. In this role, you will have the opportunity to build the overall nurture strategy from scratch.If you are passionate about playing a strategic role in the development of the customer journey, we’d love to get to know you!What you’ll do• Nurture Program Management: Build and manage sophisticated nurture programs for leads and customers in various segments and stages of our funnel.• Teamwork: Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.• Reporting: Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to take the program to the next level.• Process Improvement and Creation: Establish a rigorous AB testing agenda to test messaging, subject lines, CTAs, content, email cadence and timing to constantly improve performance.• Partnership: Partner with a number of cross functional teams to uncover customer insights that drive better decision making and put our customers first.• Email Marketing: Lead and be the email marketing expert for nurtures, but also be able to batch emails for campaigns from the Marketing team.What you’ll bring• Preferred experience: 5+ years of lifecycle marketing experience, with at least 3 years of experience with Marketo required• Written communication: A knack for writing or collaborating on great copy. Subject lines are your jam.• Innovative: Proactive and creative; interested in building systems not yet in place and continuously improving the way we do things.• Analytical: Strong analytical ability with a test and learn mentality. Intense curiosity about data and the insights it holds about our customers.Pay transparencyOntra takes individual candidate location, experience, and skills into consideration when determining compensation. The base pay range is listed below. Additionally, all positions are eligible for unit-based equity grants.Some positions may be eligible for additional compensation, such as commission or other variable compensation structures, which is not included in the below base pay range.If you are selected to participate in our interview process, your Talent Acquisition Partner will share more details about the total compensation package for the role.Base pay range$96,000—$134,000 USDBenefits snapshot• Remote-first working policy, with options for coworking• Twice yearly team offsites for in-person collaboration• Paid flexible time off policy• Paid parental leave and parental benefits• Monthly phone and internet reimbursement• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, & robust onboarding program• Various options for medical, dental, and vision insuranceAbout OntraOntra is the global leader in Contract Automation and Intelligence for private asset management firms. The Ontra platform combines AI-enabled software with a worldwide network of highly trained lawyers to modernize recurring legal workflows. Ontra’s solutions improve all aspects of the contract lifecycle — from negotiating and processing routine contracts to tracking obligations in complex agreements. Ultimately, Ontra reduces the time, expense, and risk associated with contract management, freeing its customers to focus on other strategic priorities.