Account Development Representative

Feefo helps both consumers and businesses make the right decisions.   

Founded in 2010, Feefo works with 6,000+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We invite confirmed customers to leave feedback, which results in reliable, fake-free reviews, so consumers can learn how people like them feel about different products and services. And companies can discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.  

We’re a team of technology specialists, industry experts, and multi-lingual client services champions that operates across various sectors, including travel, retail, automotive, and finance. Feefo’s bespoke artificial intelligence, business insight, review software and compliance solutions help increase client sales and reduce churn. As a Google Premier Partner, our clients can improve their search and paid conversion rates too.  

We are proud to work with companies, large and small, from household names to local heroes.  

To learn more visit: www.feefo.com, LinkedIn, and Twitter. 

About the role – Account Development Representative:

The Account Development Representative will focus on outreach, prospecting, and lead qualification, connecting with and following up on as many leads as possible and determining if they are good customer fits. They will generate and follow up on leads moving them effectively through the sales pipeline, connecting and learning about businesses and needs. Once qualified, and a demo is booked, they will be responsible for smoothly transitioning the prospect to the Sales Consultant who will take over to close the deal. Follow up on inbound leads and generate own leads through market research, identifying potential companies to contact based on specific criteria. Map potential clients, conducting research to:

Responsibilities:

• Identify key decision-makers
• Build insight enabling you to engage and educate providing solutions to problems and challenges
• Establish contact with decision-makers through cold outreach, calls, and emails
• Engage with decision-makers, identifying and understanding needs, establishing motivations, and ensuring each lead is fully qualified
• Establish a good rapport with decision makers, booking product demos and meetings on behalf of the Sales Consultants.
• Use CRM (Customer Relationship Management) to ensure the sales and handover processes are followed effectively
• Work closely with the marketing and sales teams to devise marketing materials and tools to support new sales development
• Ensure continued self-development to learn the Feefo product and new features
• Any other projects and tasks as required by the business need

EXPERIENCE PREFERRED

• 6 months to 1 year of experience supporting a sales team or in an outbound Sales role
• Experience researching to identify potential customers and key decision-makers
• Experience working to, and exceeding, targets with responsibility for your success.
• Experience in using CRM databases
• Be consultative, tenacious, and professional in approach, have high levels of motivation and first-class communication and presentation skills
• Excellent interpersonal skills – the ability to build rapport at all levels, internally and externally
• Strong organisational and time management skills
• Clear and effective communication skills, on the phone, in writing and person
• Effective listening skills
• Excellent problem-solving skills
• High level of resilience - easily handles objections and rejections

Hybrid Working & Offices

• Feefo offers a hybrid working pattern (Monday & Fridays at home, Tuesday - Thursday in office)
• Offices in London, Petersfield, Boston and Melbourne
• Lots of breakout space and common areas

Perks

• As well as a comprehensive benefits offering, there’s a whole suite of perks you can choose from on our benefits platform including health (e.g. free flu jabs and eye tests), wellbeing, childcare and lifestyle options
• Be a part of one of working groups including charities, CSR, wellbeing & mental health, socials and shape our programmes
• You’ll be working in a global, scale-up environment with a commitment and focus on celebrating our diverse and inclusive environment
• Lots of room for career enhancement, development and progression
• A committed and expert senior leadership team driving the growth of Feefo with new products and tech as force for good
• Be a part of a 100% privately owned company – owned by Vespa Capital

Values
At Feefo, we are committed to creating an environment where authenticity, inclusiveness, and a client-centred approach are at the core of everything we do.

• Authenticity – We believe in being true to ourselves and our values. We encourage our team members to bring their whole selves to work, fostering a culture of transparency and integrity.
• Inclusiveness – Diversity and inclusion are not just words for us, they are fundamental principles that guide our actions. We are dedicated to creating a workplace where every voice is heard, and every individual is valued.
• Client-Centred – Our clients are at the heart of our business. We prioritise their needs and strive to exceed their expectations by delivering personalised, high-quality service in every interaction.